Hey Dave – I remember you had an article about what goes into a good recommendation letter. I have a few from doing corporate shows and fundraisers. Since you’ve also pointed out that promo is now mostly online, I was wondering how to get these letters in front of talent bookers. It’s not like the old days when we could send paper copies with a promo package. Thoughts? – J.W.
Hey J.W. – The article you’re referring to covered what makes a strong recommendation letter. The goal is to share positive client feedback about your performance and how you contributed to an event’s success. Talent bookers and event planners want the same thing—successful events.
Key Elements of a Strong Recommendation Letter:
A great letter of recommendation should highlight:
✅ Great performance
✅ Lots of laughs
✅ Engaged the audience
✅ Easy to work with
✅ Positive audience feedback
✅ Went the extra mile to ensure success
All of these points reinforce your credibility and value as a performer.
Moving from Paper to Digital
Yes, the days of printing and mailing paper copies are over. That’s good for the trees and for streamlining your promotional material. Today, everything should be online—on your website, LinkedIn, Facebook, or other platforms.
The Power of Blurbs
What you need from a recommendation letter is a blurb—a short, compelling statement that captures your impact.
Example:
“J.W. was very funny, and our audience loved him. We look forward to working with him again.” – [Client Name / Company]
Blurbs function like the short reviews you see on book covers. Their purpose? To quickly build credibility and entice potential clients to learn more.
What We Can Learn from eBooks
Think of your promotional material like an eBook on Amazon:
- Grab Attention Immediately – Just like an eBook sample must hook readers in the first 10-20%, your promo needs immediate impact.
- Use the Best Quotes First – Publishers highlight the strongest reviews at the start of an eBook to entice buyers. You should do the same with your blurbs.
- Make it Easy to Scan – Place your best recommendations where bookers will see them first (e.g., homepage, social media profiles).
Where to Use Blurbs:
- Website Homepage – A potential client’s first impression of you.
- Social Media Bios – LinkedIn, Facebook, and Instagram.
- Dedicated Reviews Page – A collection of client testimonials.
- Email Signatures & Business Cards – A subtle yet powerful touch.
Final Thoughts
While you can talk yourself up all you want, nothing beats someone else talking you up. Strong blurbs and recommendations will establish trust, demonstrate experience, and make talent bookers more likely to hire you.
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Thanks for reading – and keep laughing!
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