Author Archive: DSchwensen

Emailing Talent Agents: Bold Move or Waste of Time?

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Hey Dave – I just went to a (big) audition in LA but didn’t get in because there were too many people. Like you advised, I gave one of the judges a post card with my headshot and links to my website and videos. I’m not living in LA and it was a long way to travel for this. Do you think it could be useful for me to email website and video links directly to comedy agents in LA and hope they’ll work with me when I return? Thanks – D.

Who’s next?

Hey D – Sorry to hear you didn’t make it into the audition. I know the one you’re talking about, and since it involved TV, it was bound to draw a huge crowd. These types of auditions are often referred to as “cattle calls” in the industry – lines of performers hoping to be seen before the cut-off.

It’s frustrating. You travel a long way, wait in line, and sometimes don’t even get a shot. I had a comic once call me while standing in line for America’s Got Talent. They were only seeing the first 100 people. He was probably number 110 and didn’t get seen.

Even more frustrating? He watched some comics get ushered to the front of the line. Why? Because the casting team already knew them. They’d either seen them perform live or had relationships through agents. That familiarity makes all the difference – they’re more willing to set aside a specific time or let them skip the line entirely.

That’s how the business works, especially in cities like LA and NYC. Casting people and agents don’t just look for talent – they look for reliable, experienced talent they already trust to deliver.

So, about emailing agents with your materials:

My expectations were too high!

It’s not a bad idea, but temper your expectations. Blind emails and unsolicited promo links usually go ignored unless the agent has a reason to care. They want to see comedians live, multiple times, in different settings. They’re investing time and effort into someone’s career, and they need proof it’s worth it.

A link to your website or YouTube channel can serve as an introduction or a reminder if they’ve already seen you live. That’s why I advised you to bring a card or postcard with your info – something that might help with name-face recognition down the line.

But for agents to truly consider working with you, they need to see you on stage, ideally in their city, so they know you’re accessible for gigs and auditions.

If your long-term goal is to land an LA agent, the best thing you can do is get really good. Hone your act, build your credits, and when you’re ready, go to LA and start networking in person. Visit the clubs, hit the open mics, try to set up showcases. If you have any connections who can help you get stage time at bigger clubs, use them.

The promotional material you send is like a movie trailer – it builds interest. But eventually, people will want to see the full movie. That means performing live.

I’d also recommend reading the interviews with Drew Carey and Jeff Foxworthy in How to Be a Working Comic. Neither one got attention from their promo materials alone. It wasn’t until they were seen on stage in LA that the doors opened.

So yes – send your links. But don’t rely on them. Instead, think of them as part of your long-term strategy: build recognition, stay in touch, and be ready to show up when the opportunity calls.

Thanks for reading – and keep laughing!

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For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

 

 

Spring 2025 Stand-Up Comedy Workshop at The Cleveland Funny Bone

Saturdays – April 26, May 3 and May 10 from noon to 4 pm

Includes a performance at The Funny Bone on Wednesday, May 14

For details, reviews, photos and registration visit ComedyWorkshop

Recommendations: Letters and Blurbs

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Hey Dave – I remember you had an article about what goes into a good recommendation letter. I have a few from doing corporate shows and fundraisers. Since you’ve also pointed out that promo is now mostly online, I was wondering how to get these letters in front of talent bookers. It’s not like the old days when we could send paper copies with a promo package. Thoughts? – J.W.

Hey J.W. – The article you’re referring to covered what makes a strong recommendation letter. The goal is to share positive client feedback about your performance and how you contributed to an event’s success. Talent bookers and event planners want the same thing—successful events.

Key Elements of a Strong Recommendation Letter:

A great letter of recommendation should highlight:

✅ Great performance
✅ Lots of laughs
✅ Engaged the audience
✅ Easy to work with
✅ Positive audience feedback
✅ Went the extra mile to ensure success

All of these points reinforce your credibility and value as a performer.

Moving from Paper to Digital

Yes, the days of printing and mailing paper copies are over. That’s good for the trees and for streamlining your promotional material. Today, everything should be online—on your website, LinkedIn, Facebook, or other platforms.

The Power of Blurbs

What you need from a recommendation letter is a blurb—a short, compelling statement that captures your impact.

Example:

“J.W. was very funny, and our audience loved him. We look forward to working with him again.” – [Client Name / Company]

Blurbs function like the short reviews you see on book covers. Their purpose? To quickly build credibility and entice potential clients to learn more.

What We Can Learn from eBooks

Think of your promotional material like an eBook on Amazon:

  1. Grab Attention Immediately – Just like an eBook sample must hook readers in the first 10-20%, your promo needs immediate impact.
  2. Use the Best Quotes First – Publishers highlight the strongest reviews at the start of an eBook to entice buyers. You should do the same with your blurbs.
  3. Make it Easy to Scan – Place your best recommendations where bookers will see them first (e.g., homepage, social media profiles).

Where to Use Blurbs:

  • Website Homepage – A potential client’s first impression of you.
  • Social Media Bios – LinkedIn, Facebook, and Instagram.
  • Dedicated Reviews Page – A collection of client testimonials.
  • Email Signatures & Business Cards – A subtle yet powerful touch.

Final Thoughts

While you can talk yourself up all you want, nothing beats someone else talking you up. Strong blurbs and recommendations will establish trust, demonstrate experience, and make talent bookers more likely to hire you.

Next online group starts Wednesday April 9, 2025 (Mondays are sold-out)

Visit OnlineWorkshops for details, reviews and registration

 

Thanks for reading – and keep laughing!

Click on the banner below to sign up for Dave’s free newsletter.

For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

Customizing Material for Different Audiences

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Hey Dave – You’ve mentioned before about personalizing material for corporate shows. When comedians talk about “knowing your audience,” does that mean they need entirely different acts for different audiences? Thanks – S.A.

Know your audience!

Hey S.A. – Not necessarily. It depends on the material, delivery, and audience. Some comedians seamlessly “cross over,” appealing to diverse crowds. Others stick to a specific niche, knowing where they fit best and where they won’t be well-received.

For example:

  • An X-rated comedian won’t be booked for a church show.
  • A Christian comedian likely won’t perform at an adults-only, X-rated event.

That’s common sense in the industry. If a comedian doesn’t recognize this, they’re in for a tough career lesson. However, it’s also crucial to understand that…

Comedians Must Stay True to Their Voice

Some comics refuse to change their stage persona or material just to cater to an audience that doesn’t align with their style. Others, however, recognize that slight adjustments in material and delivery can open doors to more bookings.

It’s a personal choice. I’m just letting you know there are options.

Why Customize Material?

Someone call her designer!

Experienced comedians and speakers often tailor their performances for two key reasons:

  1. It can lead to more paid bookings.
  2. It can justify charging a higher fee.

Let’s focus on that second point. Higher fees tend to get a comedian’s attention, especially in the well-paying corporate market. Event planners may approach you for a booking, and you could charge one fee for your standard act. However, if they request a customized show tailored to their industry—whether it’s financial investors, gourmet chefs, or flight attendants—you can charge a higher fee.

Selling the Customization

The key selling point is that personalization requires extra effort. You’d need to research the company, modify your material, and incorporate industry-specific details into your set. This might include:

  • Mentioning the company’s name and industry.
  • Referencing their clients, competitors, or workplace culture.
  • Using inside jokes about employees or the city they’re based in.

Since this level of customization takes additional time and effort, you can justify a higher rate. If the client finds it too expensive, you can negotiate—offering your regular act at your standard fee while keeping customization as an added premium.

Customization vs. A Different Act

Personalizing your material means tailoring it to your audience, but it doesn’t mean writing an entirely different act. It’s about adaptability.

A comedian friend of mine (featured in my book How To Be A Working Comic) is a master at this. He has decades of material and could perform a different set every night. Yet, he maintains a consistent comedy voice.

He might not be an expert on investment banking, gourmet cooking, or airline crew life, but he can make an audience of bankers, chefs, or flight attendants laugh. That’s what he’s paid to do.

He seamlessly shifts between:

  • A raunchy, X-rated midnight comedy club set.
  • A clean, corporate-friendly performance the next day.

His topics—his upbringing, family, and personal experiences—remain the same. The difference? His language and delivery. At the comedy club, he may use explicit language and edgier jokes. At a corporate event, he removes the “F-bombs” and adjusts his tone, keeping the humor intact.

Finding Your Approach

Would this strategy work for you? It depends on your style and audience.

  • If minor tweaks make your material work across different settings, you don’t need entirely separate acts.
  • If your material isn’t adaptable, you might need distinct sets for clubs, corporate gigs, or colleges (many comics do this).
  • If you prefer sticking to one niche, that’s fine too.

Some comedians prioritize creative freedom over marketability. Others use well-paid corporate gigs to fund their passion for uncensored, late-night comedy. The choice is yours.

Thanks for reading – and keep laughing!

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For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

3 Lessons I Learned From a 30-Year Comedy Veteran – Dave Schwensen

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By Siddesh Pai – “I Help Comedians, Humor Keynote Speakers & Entrepreneurs Enhance Their Personal Brand Through Targeted Newsletters | Standup Comedian”

Readers: You can locate Siddesh Pai through the following link on LinkedIn. This is an interview we did earlier this year and I liked it enough to share it. Thanks Siddesh and keep laughing!!

https://www.linkedin.com/in/siddeshpai/

3 Lessons I Learned From a 30-Year Comedy Veteran – Dave Schwensen

Talking comedy

Dave has been working in comedy for three decades. But he wants to make one thing clear: he’s not a stand-up comedian. To me, it felt like a writer who doesn’t read. But that’s exactly what makes him different—he’s spent his career booking, coaching, and writing on the business of comedy. In our conversation, he dropped some serious wisdom on why treating comedy like a business is the key to making it a career.

1) Comedy Can’t Be Taught—But It Can Be Coached

“I don’t believe you can teach comedy. What I think is funny, you might not. My kids certainly don’t think I’m funny.” I can’t tell you the Three Stooges are funny if you don’t find slipping on a banana peel hilarious, there’s nothing he can do to change that. This is where coaching comes in. Every comedian has a different style, a different rhythm, and a different worldview. Dave helps comics refine that—polishing the delivery, cutting the fat from jokes, and shaping a strong act. Because at the end of the day, you can’t teach funny. But you can help someone be funnier.

2) No One Is Going to Hand You Stage Time – You Have to Create It

“You can’t teach timing, you can’t teach delivery, and you sure as hell can’t teach stage presence. You have to get up there and do it.” Most comedians think getting better means hitting open mics over and over. But Dave has a different take – go where the audience actually wants entertainment. Clubs are competitive. You’re performing for other comics, waiting for their turn. But business events, fundraisers, and community groups? They’re desperate for entertainment. Your first gigs might be free, but that’s how you build momentum. One day, you’re performing at a Rotary Club for free. The next, someone offers you $500 to do the same set. Stage time is currency. The more you get, the faster you grow.

3) They Call It Amateur Night, But No One Is Trying to Hire an Amateur

A lot of comedians treat stand-up like a passion project. But the ones who make a career out of it? They treat it like a business. – Networking Matters – Hanging out with comics at open mics isn’t enough. Get to know bookers, producers, and event organizers. These are the people who can actually get you paid work. – Market Yourself – Being funny isn’t enough if no one knows you exist. Build a brand, create content, and stay on people’s radar. Your name should pop up when someone’s looking for a comedian. – Be a Professional – Show up on time. Have a tight five. Be easy to work with. Give people your business card. Make yourself easy to book. The comedians who get booked aren’t just the funniest—they’re the ones who treat it like a business.

Thanks for reading – and keep laughing!

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For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

Getting a guest set at a comedy club

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Hey Dave – Hope all is well in Comedy Land—a strange, twisted, but always entertaining place! I wanted to reach out for some advice. I’m really interested in performing at [Comedy Club] and doing a guest set so the booker can see my material. What’s the best way to get in front of him? I just want to make sure he knows who I am. I have some video clips I can send, but I’d love to hear your take on the most effective approach. Any guidance would be greatly appreciated. Thanks – JW

Comedy Land!

Hey JW – First off, fantastic job describing Comedy Land! You didn’t just outline a place—you brought its inhabitants to life. It’s clear we all share a lot in common.

You mentioned a well-known comedy club, but my suggestion applies universally to most clubs.

I’ve been fortunate to work with three major comedy clubs throughout my career. In fact, I’ll proudly say I’m the only person in comedy history to have managed and booked talent for The New York Improv, served as the talent coordinator for The Hollywood Improv, and managed The Cleveland Improv. That’s coast to coast to coast—from the Atlantic to the Pacific to Lake Erie.

And since the NYC Improv no longer exists, I’ll hold that record forever. Looks like my spot in Comedy Land is permanent – ha!

Over the years, I’ve been involved in auditions, showcases, and guest sets at all three clubs. Based on that experience, there are several ways comedians can get noticed by club bookers: contests, workshops, pre-scheduled audition showcases, and email submissions are standard approaches.

La La Land!

There’s also a reason comedians have always hung out at comedy clubs—it’s an opportunity to meet bookers in person. Whether it’s to ask for a showcase or simply be available as “stand-by” talent, networking in this setting has been a tried-and-true method since the dawn of stand-up.

At the NYC Improv, this presented a great chance for newer comedians.

We’d pre-schedule performers until midnight, but if the audience wanted more, the show would continue until 4 a.m. Those late hours provided valuable stage time for newer comics who hadn’t received earlier spots. As the manager, I’d often go through the bar area and invite comedians hanging out to perform short sets.

In Los Angeles, while comedians still frequented clubs, we relied more on video submissions and promo packages (now digital) to find talent for showcases. Back then, there was also a New Faces Workshop at the Santa Monica Improv, which helped new comedians improve their craft and provided opportunities for Monday evening showcases. This could lead to more substantial roles at the Melrose Avenue club.

Focus is on group comedy writing & discussions about the comedy / entertainment business

Next round of workshops meet Mondays – February 17, 24, March 3 and 1o, 2025

Space is limited. For details, reviews, photos and to register visit:

Online Comedy Workshops

For regional clubs like The Cleveland Improv, local comedians often fill opening and MC spots. To break in, it’s crucial to attend showcases or workshops to be seen in person. While YouTube submissions and email pitches can be effective, being there in person gives you an edge.

So, what’s the best way to get noticed by a comedy club booker?

Get a referral from a comedian who already works at the club.

As I’ve said before, that’s your Golden Ticket.

If you’ve worked with a headliner or feature act who regularly performs at a club you’re targeting—and they genuinely like your act—ask them to refer you to the club booker or manager (sometimes they’re different people).

Ask if they’d be willing to request a guest set for you, which serves as an audition. This is the single best way to get seen. You bypass the uncertainty of email submissions, long open-mic audition nights, or waiting endlessly to pull a lucky lottery number for a spot. A referral is your “in.”

Networking with your fellow comedians is key. However, this doesn’t mean brown-nosing or pestering them. Comedians and bookers deal with enough of that. Instead, focus on honing your craft and gaining enough experience to be genuinely ready for top-tier clubs like The Improv or The Funny Bone.

Remember, you can’t fast-track your way into the big leagues just because you know the right people.

Even if a referring comic is your close friend, they won’t risk their reputation by vouching for someone who isn’t ready. Most working comedians have spent years building their careers, and they’re not going to jeopardize it for someone unprepared.

That’s why experience and stage time are invaluable. They’ll not only sharpen your skills but also connect you with comedians working the clubs you want to play. For example, I visited your website and noticed you have two upcoming shows this month featuring performers who are regulars at The Improv. One of them even works at the Hollywood Improv.

If you deliver outstanding sets and the comics are impressed, this is your chance to ask for a referral. They may say yes or no, but you shouldn’t let the opportunity slip by.

In summary:

Personal references can open doors. In Comedy Land, talent, experience, and networking are the keys to getting that Golden Ticket. Keep working, stay prepared, and seize opportunities as they come.

Thanks for reading – and keep laughing!

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For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

Talent Agents vs. Talent Bookers

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Hey Dave – You’ve been referring to talent agents and talent bookers. What’s the difference? – Big G

Let’s make a deal.

Hey Big G – Good question! Even if it were a lousy question, I’d tell you it was great because… well, let’s just call it self-preservation. Nobody calls me “Big Dave.” Seriously though, how BIG are you?

Let’s clear this up: talent agents and talent bookers have distinct roles. Here’s the scoop:

Talent Agents: A talent agent works with a select group of performers—let’s say comedians in this case. The agent operates within an agency, and their primary job is to get work for their performers. Think of the agent and comedian as business partners. Here’s the process:

  1. A talent agent’s job is to secure gigs for the comedian.
  2. Event planners, club managers, or anyone needing a comedian reach out to the agent.
  3. The agent handles all the details—where, when, how much—and often manages contracts and payment. Agents take a commission and pass the rest on to the comedian.

Sign on the dotted line.

This usually requires an exclusive contract between agent and comedian. Agents rarely “free-lance” (work without a signed agreement). When they do, it’s typically to test the waters—can they work well together, and can the comedian book gigs that justify the agent’s effort? It’s like dating before committing to a serious relationship.

Free-lancing was more common back in the day (veteran comics, correct me if I’m wrong). But as the industry—and money—has grown, so has the need for exclusivity. Agents want to protect their investment, i.e., the time and effort spent building a comedian’s career. Without a contract, a comedian might land a bigger gig elsewhere and leave the agent behind. This isn’t exactly an industry known for its honor system, so contracts are now the norm.

Pro tip: Signing with an agent is a big decision. Choose one who shares your career goals. Don’t rush into a partnership just because you’re eager to “make it.” And always ensure there’s a time limit in your contract, so you’re not stuck with an agent who isn’t delivering.

The Tampa Funny Bone – Tampa, Florida

Saturdays – February 8, 15 and 22 from 12:30 to 4:30 pm

Includes a performance at The Funny Bone:

Wednesday – February 26

Space limited – pre-registration is required

For details, reviews, photos and to register visit ComedyWorkshops

Talent Bookers: A talent booker, on the other hand, is the person who hires you for work. For example:

  1. The individual scheduling acts for your local comedy club is the booker for that club.
  2. Bookers don’t find work for you at rival clubs or venues—that’s your agent’s job.
  3. On a larger scale, national chains like The Funny Bone or The Improv may have centralized booking agencies for all their locations.

It’s worth noting that some bookers also act as agents, which can muddy the waters. Generally, though, bookers focus on filling specific slots for their venues, while agents focus on building your career.

In short, your agent finds the work, negotiates the terms, and handles the paperwork. Your booker ensures you have a spot to perform. They’re like two sides of the same coin, but their goals and responsibilities differ.

Want even more detail? Check out my book How To Be A Working Comic. Yes, that’s a shameless plug, but hey, I’ve got a literary agent to keep happy too!

Thanks for reading – and keep laughing!

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For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

Seeking Advice on Moving to Bigger Comedy Clubs

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Hi Dave – I hope you’re doing well! I’m reaching out for advice about when it’s the right time to start applying for MC spots at larger comedy clubs. I’ve made a conscious effort to stay grounded and not take on opportunities before I’m truly ready. While this approach has helped me grow steadily, I sometimes wonder if I’m being too cautious.

Recently, I won two comedy contests without bringing anyone or knowing anyone in the audience, which felt like a notable achievement. It’s given me some confidence, but I’m unsure if these wins mean I’m ready to approach bigger clubs or if there’s more I should do to prepare.

What’s your perspective on the right timing and readiness for making this leap? I’d greatly value your insights. Thanks so much – DC

Hi DC – Thanks for bringing up this great question—it reminds me of a close friend who moved too quickly into the bigger comedy clubs before he was fully prepared. Unfortunately, this misstep left him stuck in what I call “Bad First Impression Land.” In his case, this happened in New York City, where first impressions can make or break a career.

Here’s his story:

My friend had been doing comedy sporadically for about five or six years before I met him. At the time, I was managing a small comedy club in the Gramercy Park area and invited him to perform. From his first set, it was clear he had star potential. He completely tore the house down—the audience loved him, his material was strong, and he had a natural stage presence. It was obvious he had the skills and experience, which made me wonder why he was available to perform for free at a smaller venue on a prime Saturday night.

A few months later, I secured a major connection at one of New York City’s top comedy clubs. For context, this was the kind of club where just getting an audition could be career changing. Because of my connection, I could bypass the usual process and get my friend a guest spot—a potential golden ticket to becoming a paid regular.

Gimme one more chance!

To my surprise, my friend hesitated. He explained that years earlier, when he had only done a few open mics, he thought he was ready for the big leagues. After some initial crowd laughs at small venues, he assumed he was a natural and started auditioning at major clubs.

At the time, NYC clubs often used a lottery system for auditions. Comics would line up once a month, regardless of the weather—whether in sweltering summer heat or freezing winter temperatures. They’d draw from a champagne bucket filled with blank pieces of paper, with only about 15 containing audition numbers. If you pulled a number, you got your shot that night.

Unfortunately, my friend’s early auditions didn’t go well.

Lacking polished material and experience, he didn’t leave a strong impression. The club staff and bookers remembered him for those shaky performances, and his reputation was set. Even years later, when his skills had significantly improved, that first impression stuck and kept him from advancing in those venues.

At The Tampa, Florida Funny Bone

Saturdays – February 8, 15 and 22 from 12:30 to 4:30 pm

Includes a performance at The Funny Bone:

Wednesday – February 26

Space limited – pre-registration is required

For details, reviews, photos and to register visit ComedyWorkshops

This story serves as a reminder: moving too quickly can sometimes do more harm than good. It’s crucial to assess not only your readiness but also the lasting impact of how you present yourself at pivotal moments.

My friend learned the hard way about the importance of timing and preparation in comedy. Early in his career, he managed to pull audition slots at some of New York City’s top comedy clubs—a rare opportunity. Unfortunately, he had only performed three times before stepping into these high-stakes auditions.

Predictably, the results weren’t good. Without enough stage time or solid material, he bombed in front of some of the most influential club owners and bookers in the industry. Unlike the forgiving environment of open mics, where comics often perform for peers, this was a real audience with real expectations—and he wasn’t ready to meet them.

Years later, after he had developed his skills, I saw him perform and knew he was genuinely talented. I decided to use a connection to vouch for him at a major club. But when I approached the owner, the response was clear:

“Oh, I’ve seen him. He’s not very good. Use that guest set for someone we don’t already know.”

Even though his disastrous audition had been years earlier, the impression lingered. This is a cautionary tale about how a poorly timed first impression can derail future opportunities, especially in an industry where reputation matters deeply.

When Is It Time to Move to Bigger Clubs?

There’s no universal answer to this question—it depends on your readiness and how you compare to the comedians already working those clubs. Here are some key considerations:

  1. Avoid Getting Stuck in the Open-Mic Scene

Open mics are a valuable tool for building material and gaining stage experience, but they’re not an end goal. Too many comedians treat them as a social outing, prioritizing hanging out with friends over honing their craft. Potential working comics approach open mics with a clear purpose: to refine their material and build a set that bookers will want to pay for.

  1. Assess Your Readiness Honestly

To move up, you need to perform at the same level as the MCs currently working at the clubs you want to play. Be honest with yourself:

  • Are you consistently getting as many laughs as those MCs?
  • Do you have a polished set with reliable material that works for diverse audiences?
  • Have you gained enough stage experience to handle unexpected challenges during a performance?
  1. Know Your Local Scene

You should be familiar with the comedy landscape in your area:

  • Who are the MCs at the bigger clubs?
  • What kind of material and stage presence do they bring?
  • Are you performing at a similar level?

If the answer to these questions is yes, it’s time to start taking steps toward bigger opportunities.

 

Steps to Break into Bigger Clubs

  1. Participate in the Process

If clubs use a lottery system for auditions, start showing up. If they host contests with bookings as a prize, enter. Many clubs also accept video submissions, so ensure you have a professional-quality video on your website (you do have a website, right?).

  1. Use Your Network

Comedians in your scene will know who you are if you’re consistently delivering strong performances. If you’ve built good relationships, ask a trusted comic who works at the club to put in a good word for you. Be mindful, though—comics won’t risk their own reputation by recommending someone who isn’t ready.

  1. Build Experience Under the Radar

Before auditioning at major clubs, test your material in less visible venues where mistakes won’t damage your reputation. Open mics and smaller shows are excellent for building your skills until you’re ready to make a lasting first impression at a larger club.

Final Thoughts

Talent bookers are looking for professionals. Remember: They may call it amateur night, but no one is looking to hire and amateur. They’re seeking performers who can deliver consistent, professional-level performances.

To summarize:

  • Be honest about your readiness.
  • Build your material and experience in smaller venues.
  • Approach bigger clubs only when you’re confident in your ability to perform at their level.

A strong first impression can open doors, but a poor one can close them indefinitely. Take the time to prepare, so when the opportunity arises, you’re ready to leave a lasting positive impression.

Thanks for reading – and keep laughing!

Click on the banner below to sign up for Dave’s free newsletter.

For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

What are you NOT allowed to do with your promo video?

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Hey Dave – I played a (known) comedy club and it went very well. I got constant laughs and had so much fun. But I’m a bit confused about something. The club sent me a video of my set and said, “Feel free to use it as you want, just as long as it’s not used publicly.” What does that mean? How else can I use it? Can I send it to other clubs? Am I allowed to post pictures? I wanted to use it for my website, but I am in total limbo with this. Thanks in advance for clearing up my confusion – ha! Talk to you soon – R.Y.

Filming your video

Hey R.Y. – I just checked on YouTube and found more than a few comedian videos taped at the same (known) club. So, I’m really not sure what they mean about “not used publicly.” I’ll tell you at the end of this how to find out, but right now I’ll take a couple guesses and explain why…

The known clubs – and many that are not so well known – are very protective of their images. In business terms, it’s called their brand. When you see an advertisement or commercial promoting an upcoming show, it’s going to be for a comedian that will deliver a performance the audience will expect from that caliber of a club.

Let me clear that up a bit. I won’t single out one particular known club because there are too many. So just pick out your favorite.

These clubs are in business.

How they stay in business in this competitive field is by bringing in a comedian audiences will pay to see. This builds their reputation (brand) with consumers (ticket buyers). They want you to feel confident that if you attend a show at their club, you’ll see a very funny comedian.

That’s the image they want potential and returning customers to have. Buy a ticket to this (known) club on the “nights advertised” and you’ll have a great time.

But these clubs are also interested in finding new talent. Again, it’s part of the business.

Promoting your video

They can’t bring in the same comics over and over and over because a large segment of their audiences are returning customers. Yes, there are certain comics that are more popular than others, which is why they will have more return engagements. But especially in the clubs where using three comics (MC, feature and headliner) are standard, they don’t want the exact same show. A talent booker will schedule different opening acts and feature acts for that reason.

To help find these new comedians or to give local comics more experience, known clubs might have an open-mic night, showcase (where management is auditioning) or host a comedy class that includes a performance night.

Usually the comedians can get a video of his or her performance.

For some it’s a souvenir of a memorable night. For comics serious about building a career, they’ll use the video to get better. They watch to see how they look on stage, what material worked and what needs work, and to analyze timing and delivery.

But we also know video is the best way to promote your career. If you have a great video the goal is to get it in front of talent bookers. But sometimes depending on “where” you filmed that great set it can be a little confusing on how you’re allowed to use it.

Let’s say you’ve done an open-mic at a known club and have the video. Let’s also say you’ve had some experience and might be ready for paying gigs at lesser known clubs, but not where you made this great video. And even if you are, you’re not the headliner the club would promote to sell tickets.

Kick off a laugh-filled 2025!!

Comedy Workshop at The Cleveland Funny Bone

Saturdays, January 4, 11 and 18 from noon to 4 pm

Perform at The Funny Bone – Thursday, January 23 at 7:30 pm

Space is limited – for details and to register visit COMEDY WORKSHOP

If you put this video online and make it seem like you were a paid “regular” (MC, feature or headline) performer at this club, it’s not going to live up to their brand. That’s an important factor for the club because they’ve worked hard to build their reputation. This happens (a lot) with newer comedians. They’re proud of what they’ve done but need to remember the clubs are also proud of their brands. I know club managers that have contacted comics and demanded they take the videos down.

It’s business.

That’s also why many clubs hide their onstage logos during open-mic and showcase nights. When their brand is presented publicly, they want the public to only associate it with the best comics.

Another answer to this question would be using it for publicity. You might score a gig at another club or even a benefit show and a clip from your video at the known club is used to sell tickets. Without written permission it’s not a good idea to use video showing their brand (the logo on stage) in the background while you promote a show at a different venue. That could cause more headaches than you’d care to have, so never use one club to promote another.

Again, it’s business.

In your state of confusion, the best bet is to call or email the club and find out exactly what they mean. And since we’re talking about business that’s also a good way to stay in touch. Any time your name is mentioned to a talent booker, you’re promoting yourself (your brand). This is a legitimate reason, rather than an email or postcard just “saying hello and keep me in mind for work…”

Be honest.

Tell them you’ve received the video and you’re not sure what you’re allowed to do with it. Then let them tell you. You don’t have to say you want to post it on your website, YouTube or send to other clubs. The club manager / booker should fill in the blanks. Then just follow what they say. Either way they’re doing you a favor. You’ll have a video you can watch to help you improve as a comedian or help promote yourself as a comedian – or both.

Thanks for reading – and keep laughing!

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For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

How old is too old to start?

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Hi Dave – I worked as a comedian for ten years, opening and featuring. Is 51 years of age too old to go back into it? – D.K.

Hey lady!!

Hey D.K. – You know what? That’s one of those questions only you – and anyone else who checks out a calendar before making a move – can answer for sure. But also “for sure” I have a few thoughts about this.

So here we go…

First of all, I consider comedy – writing and performing – to be a creative art. I’ve written that countless times in these FAQs And Answers, so no detailed explanation is needed.

It’s just the way it is.

I also believe using your creativity and being psyched (excited) about sharing your “art” with others is like a Fountain of Youth. Don’t laugh. Again, I’m serious. I’ve had too many former friends (and I mean former because I have no interest in hanging out with people like this) hit a lazy-boy chair (yeah, I know it’s La-Z-Boy, but I don’t feel like getting sued) at the age of 30 and announce they’re over the hill. They hang onto jobs they hate because it’s too much work to find another. Their free time is spent vegging and basically, watching and critiquing other people that are doing or creating other things.

They never seem to create anything except annoyance. And at least to me, they always seem to look and act a lot older than they really are. The only thing they accomplish is getting older.

Am I being too hard on these people? Maybe, but they won’t read this anyway.

With Phyllis Diller – laughing into her 90s!

And now that I’ve made my opinion perfectly clear, let me tell you about another creative artist who doesn’t look at his age as a barrier. Oh yeah, and we’re still friends…

A musician pal I hung with during my years living in NYC was deeply into heavy metal rock music. We’re talking Led Zeppelin, KISS and Guns & Roses type of screaming vocals, guitars, drums and, as expected, The Look of being a rock star. He didn’t make it as a teenager, or even into his twenties or thirties. But you know what?

He’s now in his 60s and rockin’ out harder than ever.

He has a real job to support his creative endeavors, but instead of investing his salary into buying a more comfortable chair and big screen TV experience, he built a recording studio in his basement. He’s continually writing (creating) and recording (performing). It’s his creative outlet and passion, but also more than just a hobby similar to playing in a local band on the weekends.

It’s a business.

About once a year he has enough material to release a CD of hard rock originals on his own independent label (same as self-publishing your book). Through the internet and YouTube, he’s developed a fan base in Germany and some Eastern European countries that the more youthful independent (and inexperienced) bands haven’t even discovered yet. It keeps him off the couch and more importantly, from wondering:

“What if…?”

Kick off a laugh-filled 2025!!

Comedy Workshop at The Cleveland Funny Bone

Saturdays, January 4, 11 and 18 from noon to 4 pm

Perform at The Funny Bone – Thursday, January 23 at 7:30 pm

Space is limited – for details and to register visit COMEDY WORKSHOP

So, how would you answer that question ten years from now? You might think 51 is old – but it’s not as old as you’ll be tomorrow, next week or next year. If you have a creative passion and want to give comedy a shot, there’s no better time than now.

And yeah, I know. That sounds like such an overused, tired and old cliché. But it wouldn’t be overused, tired and old if it didn’t make sense.

I won’t even get into stories of creative artists making it in their careers until they were older (Google Grandma Moses if you really need an example). I’ve heard Rodney Dangerfield sold paint until he was 40. Not sure how true that is (anyone want to throw me some facts?) but I tend to believe it.

There are different ways you can get back into the comedy game at a more advanced age. You need to consider your material and audience. But then again, that’s what just about every comic needs to do anyway.

For instance, you have a better chance of winning the Lottery than making a comedy career on the college circuit. Through my experience as a college agent I know that’s true. And as father to a couple college graduates, I know for a fact there’s nothing easier for them to tune-out than an old person (think over thirty) trying to make them laugh.

I remember interviewing Bill Engvall for my book Comedy FAQs And Answers and mentioning that I thought he’d get a lot of work in the college market. He told me I was nuts. He said his material was about being married and raising a family, which ain’t exactly what college audiences relate to.

I’m only surprised he didn’t hand me the invisible, “Here’s your sign!” He was sooo right…

But as you know, I also talk about the potential for work in more mature (think again over 30) markets, which means pretty much anything other than college and high school prom shows. Your open-mic circuit can include Rotary Clubs as well as comedy clubs. It’s a matter of writing material your potential audience will relate to and laugh at – and then finding the best venues to deliver it to them.

It’s also about telling yourself you’re not too old to do something you really want to do.

So, for another inspiring example to get you off the lazy-boy and onto the stage…

The age range in my comedy workshops has been pretty wide. We used to go as young as 13 (it’s now 18) and as old as… well, there’s no limit. The record so far is 84 years young. And you know what?

He ended up working a lot more than some of the much younger members.

This late-starting comedian knew what he was interested in talking about and what potential audience would be interested in hearing it. His material was about being 84 and some of the things he – and others near his age – was doing and dealing with. He was fun, funny, active and creative. And believe it or not, he started working almost immediately because he was an original rarity.

An older adult doing comedy.

He booked MC spots in good clubs but made a financial killing playing events for senior citizens. I kid you not! Last time we talked – and this was a few years ago – he was a working comic and bouncing around like a guy half his age.

Okay, maybe except for the ones half his age that are stuck in comfortable chairs and critiquing him for being “too old” to do that sort of thing…

So, are you too old at age 51?

It’s up to you, but I don’t know if that reason alone could truly hold a creative artist back from at least giving it a shot. As far as I’m concerned, it beats the heck out of vegging in a chair and watching someone else go for it on your large screen TV…

Thanks for reading – and keep laughing!

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Back of the room sales at corporate events

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Hi Dave – Your recent discussions about corporate comedy and speaking raises a question about back-of-room (BOR) sales. Merchandise sales are common in comedy shows and speaking engagements open to the public. But what about corporate gigs where the company is paying you? Is that something most companies accept, or is it generally frowned upon? At the very least, I would think we should focus very little on our products during the presentation itself (30 seconds max). How do you handle this? Thanks! DG

At the back of the room!

Hey DG – Like just about everything else in the speaking and comedy biz, it depends.

BOR sales of merchandise is so common today that I’m always surprised when the speaker – or comedy headliner AND feature act AND opening act – isn’t camped behind a table full of merch (show-biz slang) and selling everything that isn’t nailed down after the show.

It’s a big source of income. In fact, it’s not even looked at anymore as extra income. In some cases, BOR sales can add up to more money than what the comic or speaker is being paid by the talent booker just to do the gig.

For a big-time, big money example…

A few years ago, I was talking to a comedian friend (who will remain nameless because I’ll drop dollar amounts in this story, but as a hint she is in my book Comedy FAQs And Answers). She was in a panic going from a show in Florida to another in Cleveland because she had completely sold-out all her BOR merch. She needed her agent to send a shipment over-night so her money-making DVDs, CDs, T-Shirts, photos (to autograph for $$’s) and books would be available for fans to purchase after her Cleveland show.

Have I got a deal for you!

If I remember correctly, she was paid about 10 grand for the performance itself. What I do remember correctly is that she told me she made 22 grand selling merchandise after the Florida show!

Yeah, I’d be in a panic too.

Comics and speakers sell all kinds of stuff. Audience members can look at these items as souvenirs of a fun night and also a chance to get an autographed copy of something. And just in case the performer becomes famous the fan can make some money selling it on eBay. But that’s a totally different business proposition…

But you’re definitely correct it’s different when playing a corporate-paid gig. It can be done – and is quite often – but in my opinion, you need permission in advance from the person signing your check.

You don’t ever want to surprise a corporate client or event planner by setting up your mini store at an important training seminar or formal banquet without an agreement made in advance. In fact, I recommend you get the permission in writing and that it’s included in your signed contract. I use a contract rider that includes everything from BOR sales to the exact wording of my introduction and what type of microphone I prefer.

So even if they don’t remember giving you permission for BOR sales and ask you to start putting all your merch back into the trunk of your car, you’ll have proof of the prior agreement.

So how do I handle all this? Thank you for asking. As usual, it depends…

I do two separate corporate programs. One is based on my comedy workshops and communications course I designed for Cleveland State University. It has a 60-page workbook, but it’s not for BOR sales and I don’t pitch it during my program. The client has an option to purchase copies in advance for audience giveaways. If it’s a half or full day training seminar, it’s added into my fee so everyone in attendance will have one because we’ll use it during the program. Either way I’ll know how many are needed and can have them printed up in advance.

So, I won’t even make a 30 second pitch for BOR sales during this particular corporate-paid program. I’ll stay afterwards to talk and trade business cards because as you should already know, it’s all about networking. You never know who’s in the audience that might want to hire you for a future gig.

And when that happens, ask them in advance about BOR sales!

My second program is not for training purposes, but as entertainment. Since this is what comedians do in clubs, pay attention…

This is a pop culture program based on my books The Beatles At Shea Stadium and The Beatles In Cleveland. For this one it’s already in the contract that I do BOR sales. Like I mentioned above – and how most comedians and other entertainers should look at it – I consider this as part of my payment for doing the gig. It also helps in negotiating since BOR sales will allow me to come in for a lower fee than a no BOR sales training seminar. Book sales make up the difference.

Then again, that’s what I do and I’m only spelling it out because you asked. I’m in no-way a know-it-all about this and I’m sure there are working comics and speakers reading who will have more thoughts and personal experiences about this topic.

Care to share? We’d love to hear from you.

Thanks for reading – and keep laughing!

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For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com