Emailing Talent Agents: Bold Move or Waste of Time?

Hey Dave – I just went to a (big) audition in LA but didn’t get in because there were too many people. Like you advised, I gave one of the judges a post card with my headshot and links to my website and videos. I’m not living in LA and it was a long way to travel for this. Do you think it could be useful for me to email website and video links directly to comedy agents in LA and hope they’ll work with me when I return? Thanks – D.

Who’s next?

Hey D – Sorry to hear you didn’t make it into the audition. I know the one you’re talking about, and since it involved TV, it was bound to draw a huge crowd. These types of auditions are often referred to as “cattle calls” in the industry – lines of performers hoping to be seen before the cut-off.

It’s frustrating. You travel a long way, wait in line, and sometimes don’t even get a shot. I had a comic once call me while standing in line for America’s Got Talent. They were only seeing the first 100 people. He was probably number 110 and didn’t get seen.

Even more frustrating? He watched some comics get ushered to the front of the line. Why? Because the casting team already knew them. They’d either seen them perform live or had relationships through agents. That familiarity makes all the difference – they’re more willing to set aside a specific time or let them skip the line entirely.

That’s how the business works, especially in cities like LA and NYC. Casting people and agents don’t just look for talent – they look for reliable, experienced talent they already trust to deliver.

So, about emailing agents with your materials:

My expectations were too high!

It’s not a bad idea, but temper your expectations. Blind emails and unsolicited promo links usually go ignored unless the agent has a reason to care. They want to see comedians live, multiple times, in different settings. They’re investing time and effort into someone’s career, and they need proof it’s worth it.

A link to your website or YouTube channel can serve as an introduction or a reminder if they’ve already seen you live. That’s why I advised you to bring a card or postcard with your info – something that might help with name-face recognition down the line.

But for agents to truly consider working with you, they need to see you on stage, ideally in their city, so they know you’re accessible for gigs and auditions.

If your long-term goal is to land an LA agent, the best thing you can do is get really good. Hone your act, build your credits, and when you’re ready, go to LA and start networking in person. Visit the clubs, hit the open mics, try to set up showcases. If you have any connections who can help you get stage time at bigger clubs, use them.

The promotional material you send is like a movie trailer – it builds interest. But eventually, people will want to see the full movie. That means performing live.

I’d also recommend reading the interviews with Drew Carey and Jeff Foxworthy in How to Be a Working Comic. Neither one got attention from their promo materials alone. It wasn’t until they were seen on stage in LA that the doors opened.

So yes – send your links. But don’t rely on them. Instead, think of them as part of your long-term strategy: build recognition, stay in touch, and be ready to show up when the opportunity calls.

Thanks for reading – and keep laughing!

Click on the banner below to sign up for Dave’s free newsletter.

For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

 


 

Spring 2025 Stand-Up Comedy Workshop at The Cleveland Funny Bone

Saturdays – April 26, May 3 and May 10 from noon to 4 pm

Includes a performance at The Funny Bone on Wednesday, May 14

For details, reviews, photos and registration visit ComedyWorkshop

Recommendations: Letters and Blurbs

Hey Dave – I remember you had an article about what goes into a good recommendation letter. I have a few from doing corporate shows and fundraisers. Since you’ve also pointed out that promo is now mostly online, I was wondering how to get these letters in front of talent bookers. It’s not like the old days when we could send paper copies with a promo package. Thoughts? – J.W.

Hey J.W. – The article you’re referring to covered what makes a strong recommendation letter. The goal is to share positive client feedback about your performance and how you contributed to an event’s success. Talent bookers and event planners want the same thing—successful events.

Key Elements of a Strong Recommendation Letter:

A great letter of recommendation should highlight:

Great performance
Lots of laughs
Engaged the audience
Easy to work with
Positive audience feedback
Went the extra mile to ensure success

All of these points reinforce your credibility and value as a performer.

Moving from Paper to Digital

Yes, the days of printing and mailing paper copies are over. That’s good for the trees and for streamlining your promotional material. Today, everything should be online—on your website, LinkedIn, Facebook, or other platforms.

The Power of Blurbs

What you need from a recommendation letter is a blurb—a short, compelling statement that captures your impact.

Example:

“J.W. was very funny, and our audience loved him. We look forward to working with him again.” – [Client Name / Company]

Blurbs function like the short reviews you see on book covers. Their purpose? To quickly build credibility and entice potential clients to learn more.

What We Can Learn from eBooks

Think of your promotional material like an eBook on Amazon:

  1. Grab Attention Immediately – Just like an eBook sample must hook readers in the first 10-20%, your promo needs immediate impact.
  2. Use the Best Quotes First – Publishers highlight the strongest reviews at the start of an eBook to entice buyers. You should do the same with your blurbs.
  3. Make it Easy to Scan – Place your best recommendations where bookers will see them first (e.g., homepage, social media profiles).

Where to Use Blurbs:

  • Website Homepage – A potential client’s first impression of you.
  • Social Media Bios – LinkedIn, Facebook, and Instagram.
  • Dedicated Reviews Page – A collection of client testimonials.
  • Email Signatures & Business Cards – A subtle yet powerful touch.

Final Thoughts

While you can talk yourself up all you want, nothing beats someone else talking you up. Strong blurbs and recommendations will establish trust, demonstrate experience, and make talent bookers more likely to hire you.

Next online group starts Wednesday April 9, 2025 (Mondays are sold-out)

Visit OnlineWorkshops for details, reviews and registration


 

Thanks for reading – and keep laughing!

Click on the banner below to sign up for Dave’s free newsletter.

For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com