Humorous speakers – it’s more than telling jokes

Hi Dave – I do a lot of presentations through my job. These are specific to the industry, and I’d like to start speaking at related conferences. I’m not a stand-up comedian but know the importance of humor in getting my message across to an audience. Many of my friends think I am funny in an “I Love Lucy” kind of way… Which I suppose comes naturally. However, I am not sure how to release that side of me when I am giving a humorous presentation. Thanks – DB

Not funny!

Hey DB – When it comes to giving a humorous presentation – or performing as a comedian – the most important goal is to connect with your audience. That’s the bottom line. If you don’t connect, they won’t listen.

And one of the best ways to connect is to be yourself – to let your natural personality shine through.

Let me explain…

Working comics know that stand-up is more than just telling jokes. Anyone can tell a joke, but to be successful, you have to show who you are on stage. Comics, agents, and bookers call it your comedy voice. For speakers, I like to call it who you are on stage.

Look at legends like Rodney Dangerfield and Henny Youngman (and if you don’t know these guys, brush up on your comedy history). Their personalities made their material unforgettable. They could deliver quick, clever one-liners, but what really sold those jokes was them – their character, rhythm, and delivery.

Who? Me?

Fans could retell their jokes the next day at school or around the office water cooler, but the laughs were never quite the same. Why? Because they didn’t have Rodney’s hangdog face or Henny’s sharp timing. Their personalities made the jokes work.

Dangerfield’s humor came from his self-deprecating style – “I get no respect.”

Youngman was the wisecracker – “Take my wife… please!”

Without those distinct personalities, their jokes would have been forgettable.

The same goes for humorous speakers.

I often see speakers try to be “funny” by tossing in a random joke they found online or by reworking an old one to fit their topic. They think this makes them a humorous speaker – but it usually comes across as forced or phony.

Yeah – you!

I’ve seen it too many times: speakers hiding their natural personalities because they think being professional means being serious. That’s fine if your goal is to be strictly informational – but if you want to be memorable, engaging, and genuinely funny, you have to bring your real self to the stage.

So, your friends say you remind them of Lucille Ball. There’s truth in that. I’m sure you’re not trying to imitate Lucy – you just share some of her qualities naturally. That’s part of your charm, and it’s something you can use.

You don’t have to recreate her candy factory scene or hang off the side of a building to channel your inner Lucy. Her comedy wasn’t just slapstick – it was also about timing, expression, and physical energy. Maybe it’s the way you tell a story, use gestures, or react to a situation. Whatever it is, that’s your version of Lucy – and that’s what will connect with an audience.

Here’s the key:

Don’t tell jokes. Tell stories.

If you have stories or examples related to your topic that are naturally funny, lean into them. Use facial expressions, movement, and vocal variety. Keep it natural.

And most importantly – use your personality.

Think about how you talk with your friends. When something funny happens and you tell the story, you probably don’t plan the punchline – you just tell it in your own way, and people laugh. That’s your natural comedic rhythm.

Now imagine your audience as a room full of friends. Deliver your message with that same warmth, spontaneity, and humor. You’ll inform them and entertain them.

People remember speakers who make them feel something – especially laughter. They’ll forget the PowerPoint slides, but they’ll remember you.

That’s how you stand out from the competition.

It worked for Rodney, Henny, and Lucy – and it can work for you, too.

Thanks for reading and as always – keep laughing!!

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3 Lessons I Learned From a 30-Year Comedy Veteran – Dave Schwensen

By Siddesh Pai – “I Help Comedians, Humor Keynote Speakers & Entrepreneurs Enhance Their Personal Brand Through Targeted Newsletters | Standup Comedian”

Readers: You can locate Siddesh Pai through the following link on LinkedIn. This is an interview we did earlier this year and I liked it enough to share it. Thanks Siddesh and keep laughing!!

https://www.linkedin.com/in/siddeshpai/

3 Lessons I Learned From a 30-Year Comedy Veteran – Dave Schwensen

Talking comedy

Dave has been working in comedy for three decades. But he wants to make one thing clear: he’s not a stand-up comedian. To me, it felt like a writer who doesn’t read. But that’s exactly what makes him different—he’s spent his career booking, coaching, and writing on the business of comedy. In our conversation, he dropped some serious wisdom on why treating comedy like a business is the key to making it a career.

1) Comedy Can’t Be Taught—But It Can Be Coached

“I don’t believe you can teach comedy. What I think is funny, you might not. My kids certainly don’t think I’m funny.” I can’t tell you the Three Stooges are funny if you don’t find slipping on a banana peel hilarious, there’s nothing he can do to change that. This is where coaching comes in. Every comedian has a different style, a different rhythm, and a different worldview. Dave helps comics refine that—polishing the delivery, cutting the fat from jokes, and shaping a strong act. Because at the end of the day, you can’t teach funny. But you can help someone be funnier.

2) No One Is Going to Hand You Stage Time – You Have to Create It

“You can’t teach timing, you can’t teach delivery, and you sure as hell can’t teach stage presence. You have to get up there and do it.” Most comedians think getting better means hitting open mics over and over. But Dave has a different take – go where the audience actually wants entertainment. Clubs are competitive. You’re performing for other comics, waiting for their turn. But business events, fundraisers, and community groups? They’re desperate for entertainment. Your first gigs might be free, but that’s how you build momentum. One day, you’re performing at a Rotary Club for free. The next, someone offers you $500 to do the same set. Stage time is currency. The more you get, the faster you grow.

3) They Call It Amateur Night, But No One Is Trying to Hire an Amateur

A lot of comedians treat stand-up like a passion project. But the ones who make a career out of it? They treat it like a business. – Networking Matters – Hanging out with comics at open mics isn’t enough. Get to know bookers, producers, and event organizers. These are the people who can actually get you paid work. – Market Yourself – Being funny isn’t enough if no one knows you exist. Build a brand, create content, and stay on people’s radar. Your name should pop up when someone’s looking for a comedian. – Be a Professional – Show up on time. Have a tight five. Be easy to work with. Give people your business card. Make yourself easy to book. The comedians who get booked aren’t just the funniest—they’re the ones who treat it like a business.

Thanks for reading – and keep laughing!

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For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com