When a club booker asks, “How much do you want?”

Hi Dave – The talent booker for a comedy club sent me the following: “How long is your routine and how much would you want to come to (city) to do a show?” I do 45 minutes to an hour, but on the money question I have no idea how to answer them. Obviously, I’d want enough to cover airfare. Between you and me, I’d stay with my grandmother who lives near the city. Any ideas? Thanks! – B.K.

Hey B.K. – I know the club you’re talking about. They’ve been around for years and have a solid reputation. Since you didn’t mention this being a one-night private event or corporate booking, I’m assuming they’re asking about a weekend at the club.

And right away, you’ve run into one of the oldest games in show business.

The talent booker asked you a very open-ended question:

“How much would you want?”

That puts the pressure entirely on you.

Meanwhile, the person asking already knows the going rate for openers, features, and headliners because he’s been booking and paying comedians for years. Clubs that operate every weekend know exactly what comics are worth in their market.

So why ask you?

Because there’s always the chance you’ll come in low just to get the booking.

That’s especially common with newer comedians. Most comics who are still building credits don’t want to scare off a club by quoting too high a number. They’re thinking:

“I just want to get in the door. I’ll negotiate more money later.”

And honestly, that’s understandable.

This is part of the ongoing push-and-pull between bookers and developing talent. Comics with major credits, television exposure, and audience-drawing power can often name their price. Newer comics usually can’t.

That’s simply the reality of the business.

Years ago, when I was booking talent for The Great Lakes Comedy Festival, I contacted representatives for two major television stars for theater appearances. These were household names with hit sitcoms and enormous popularity.

The fees I was quoted were enormous — far beyond the budget of a startup comedy festival. One package even included a private jet to fly the comedian in and out the same night.

And none of it was negotiable.

That’s what leverage looks like at the top level.

But for newer comedians and speakers, the key is learning how to ask better business questions instead of immediately throwing out a number.

Start with this:

“How many shows are you looking for me to do?”

That matters.

Five shows over a weekend is very different from one showcase appearance.

Then ask:

“What do you usually pay your first-time headliners, features, or openers?”

That’s a fair and professional question.

You should also do some research. If you know comedians who have worked the club — and you’re on good enough terms to ask — find out what the club typically pays.

Comedians don’t have a union. Information is often the only leverage performers have.

That said, be respectful. Some entertainers are private about money, and that’s understandable too. Don’t push if someone seems uncomfortable discussing it.

Ideally, the club would simply make an offer upfront:

“This is what we pay first-time features.”

That would make life easier for everyone.

But in the real world, bookers often want to see whether a comedian will undersell themselves first.

You’ll hear this same approach in the corporate, cruise, and college markets too. The difference is that established comedians in those worlds usually already have a set fee structure and know how to negotiate travel, hotel, meals, merchandise percentages, and other expenses.

Club work can be trickier because rates vary wildly depending on the venue, city, audience size, and your drawing power.

A comic consistently earning $1,000 a weekend has established a market value. A comic who’s still building credits may have less negotiating power — especially if the club is taking a chance on booking them for the first time.

That’s why you also have to look at the bigger picture.

Ask yourself:

• Is this a strong credit for my resume?
• Will I meet people who could help me get more work?
• Is this an opportunity to expand into a new market?
• Would I enjoy the trip personally?
• Does staying with family reduce my expenses enough to make the deal worthwhile?

In your case, staying with your grandmother could actually become part of the negotiation.

If the club normally provides a hotel room, you might save them money by not needing one. The same goes for transportation if you can borrow a car while you’re there.

But here’s an important reality in today’s comedy world:

Stand-Up Comedy Workshop at The Cleveland Funny Bone

Saturdays noon to 4 pm – June 6, 13 and 27

Perform at The Funny Bone on Wednesday, July 1 at 7:30 pm

For details and registration visit CLEVELAND COMEDY

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A lot of clubs no longer cover airfare the way they once did.

That means you absolutely need to calculate your expenses before agreeing to anything. Know what the trip will realistically cost you. Then compare that number against whatever offer the club makes.

From there, the final question becomes simple:

“Is this worth it for me right now?”

Only you can answer that.

My advice is to stay professional, be honest, and avoid throwing out a random number too quickly. Ask what they’re offering first. Let the booker show his cards before you show yours.

Then negotiate from a position of information — not insecurity.

Thanks for reading and as always – keep laughing!!

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