Emailing Talent Agents: Bold Move or Waste of Time?

Hey Dave – I just went to a (big) audition in LA but didn’t get in because there were too many people. Like you advised, I gave one of the judges a post card with my headshot and links to my website and videos. I’m not living in LA and it was a long way to travel for this. Do you think it could be useful for me to email website and video links directly to comedy agents in LA and hope they’ll work with me when I return? Thanks – D.

Who’s next?

Hey D – Sorry to hear you didn’t make it into the audition. I know the one you’re talking about, and since it involved TV, it was bound to draw a huge crowd. These types of auditions are often referred to as “cattle calls” in the industry – lines of performers hoping to be seen before the cut-off.

It’s frustrating. You travel a long way, wait in line, and sometimes don’t even get a shot. I had a comic once call me while standing in line for America’s Got Talent. They were only seeing the first 100 people. He was probably number 110 and didn’t get seen.

Even more frustrating? He watched some comics get ushered to the front of the line. Why? Because the casting team already knew them. They’d either seen them perform live or had relationships through agents. That familiarity makes all the difference – they’re more willing to set aside a specific time or let them skip the line entirely.

That’s how the business works, especially in cities like LA and NYC. Casting people and agents don’t just look for talent – they look for reliable, experienced talent they already trust to deliver.

So, about emailing agents with your materials:

My expectations were too high!

It’s not a bad idea, but temper your expectations. Blind emails and unsolicited promo links usually go ignored unless the agent has a reason to care. They want to see comedians live, multiple times, in different settings. They’re investing time and effort into someone’s career, and they need proof it’s worth it.

A link to your website or YouTube channel can serve as an introduction or a reminder if they’ve already seen you live. That’s why I advised you to bring a card or postcard with your info – something that might help with name-face recognition down the line.

But for agents to truly consider working with you, they need to see you on stage, ideally in their city, so they know you’re accessible for gigs and auditions.

If your long-term goal is to land an LA agent, the best thing you can do is get really good. Hone your act, build your credits, and when you’re ready, go to LA and start networking in person. Visit the clubs, hit the open mics, try to set up showcases. If you have any connections who can help you get stage time at bigger clubs, use them.

The promotional material you send is like a movie trailer – it builds interest. But eventually, people will want to see the full movie. That means performing live.

I’d also recommend reading the interviews with Drew Carey and Jeff Foxworthy in How to Be a Working Comic. Neither one got attention from their promo materials alone. It wasn’t until they were seen on stage in LA that the doors opened.

So yes – send your links. But don’t rely on them. Instead, think of them as part of your long-term strategy: build recognition, stay in touch, and be ready to show up when the opportunity calls.

Thanks for reading – and keep laughing!

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Spring 2025 Stand-Up Comedy Workshop at The Cleveland Funny Bone

Saturdays – April 26, May 3 and May 10 from noon to 4 pm

Includes a performance at The Funny Bone on Wednesday, May 14

For details, reviews, photos and registration visit ComedyWorkshop

New material for a comedy contest?

Hey Dave – I won a spot in the amateur contest finale show next week. My question to you is this: I used my same set that you saw and it “rocked”. Should I go back there with that exact same set or a completely new one untested? Can I put in a few new bits and keep the rest the same? Thanks for your time – N.D.

Hey N.D. – That’s great news – congrats! Good things can happen when you “rock” on stage.

To answer your question, I’ll need to rely on what I’ve been told by too many comedians and behind the scenes people over the years. I’ve been involved with many auditions, which are different than contests. At an audition the comedians would do anywhere from five to seven minutes to be considered for a booking. When I was in Los Angeles it was three to five minutes when auditioning for most of the television shows, including The Tonight Show and on down the list.

And in case you’re wondering, auditions for America’s Got Talent are 90 seconds. You don’t need a lot of time to make an impression in this crazy biz.

We didn’t see the same material twice because there were no preliminaries and finals like in a comedy contest. The comic either got the gig or didn’t. If one of the talent bookers wanted to see the comic again it meant he/she was interested, but also wanted to see different material.

In comedy contests you have to know “what got you there” and what will keep you around until the end. In my book Comedy FAQs And Answers, I asked the same question to an important Hollywood television producer (you’ll have to read the book to find out). His answer?

“Always go with your A-Game.”

Pick a winner!

In other words, never do an audition, showcase or (important) contest with untested material. Otherwise just consider it “stage time” (practice) and use it as that. Use it to work on material, delivery, timing, stage fright or whatever you need to improve to get better.

But since you’re excited by going this far in the contest you should follow the above advice. Go with your A-Game and don’t do the untested set.

Since this is during a live show and not a repeat performance in front of a small panel of judges you’re going to have a different audience. So don’t worry about people having heard your material earlier. And as for the club staff, the hard workers behind the scenes are there every night and know many comedians do essentially the same act every show.

But now we’ll throw a little variation into the mix…

Comedians – good comedians anyway – are creative artists. I’ve said that many times before because it’s true. They are constantly writing and constantly anxious to try out new material to see how an audience will react. Many of my favorites that I’ve seen dozens of times over the years always have something new to say. But they also know “what got them there” as far as paid bookings and fans. They already know through experience what material is proven to work, whether it’s a great opening, closing or a solid punch to the funny bone in the middle of their set, and they’ll deliver it.

When a comedian does a Netflix special or competes on America’s Got Talent, you can bet the material has been tried out more than a few times before the show is filmed. The stakes are too high and no one including the comedian, management, producer, network and beyond can afford a “bomb.” It wouldn’t help anyone’s career.

But let’s not get too far ahead of ourselves…

You are going up in an amateur contest next week, which isn’t in front of Netflix or AGT producers, but it can also be an important step in your career. If your creativity is telling you to try something new, it’s probably a good idea to try it out somewhere else first. Do some open mics and get a feel for the delivery and audience response. It’s what you did anyway in putting together the material that “got you there” and the process shouldn’t stop now.

When it comes to the contest performance, do the material that really works best. If it’s the same set you did it at the earlier show, the new audience won’t know. And unless the contest judges requested something new – and obviously they didn’t or we wouldn’t be having this discussion – they should make their decisions based on audience response. Of course it doesn’t always happen that way, but your main goal should be entertaining the audience. If you get a great response and don’t get crowned the winner, it’s not the end of the world – or your career.

You still win. You’ve had more stage time, which is an opportunity to get better. And as far as I know and from what I’ve been told, that’s what’s important to a creative artist.

Remember what got you there – a set that rocked. You want to rock again and that could be a crapshoot for a newer comedian with untested material. In these situations give them your best – your A-Game. But keep writing and looking for more opportunities to get on stage because in the long run, that’s how you’ll put together the material “that got you there” when Netflix or Simon Cowell finally give you a call.

Thanks for reading – and keep laughing!

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For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com