Category Archives: talent agents

Breaking Into the College Market

Posted on by

Hi, Dave – I hope things are going well. I have a friend teaches a class at a nearby university. He put me in contact with the director of the department and we set up a date for me to do a 45–60-minute comedy show. I asked if the school had a budget for this type of entertainment. She emailed a reply that their events are “a bit below market value” and asked me to share “ballpark numbers” with her. She added “sincere gratitude for my time and travel and what amount might be meaningful” for me.

I know I probably should’ve looked for an agent before getting a gig like this, but I’ll take this opportunity in any way I can. I just don’t exactly know what the ballpark is, I don’t want to go too high or low, I was wondering if you can point me in the right direction. This is exciting and somewhat surreal that this is finally happening. Thanks – R.

Varsity Sport

Hey R. – Good to hear from you. Things are going well (thank you) and it also sounds like things are going well for you.

The college market for performers can be very lucrative. Student Activities Departments receive funding from enrollment tuitions that needs to be spent while the students paying it are still in school. Think about that. If part of your money is going toward entertainment, but they don’t provide the entertainment while you’re there, you’re not going to be very happy about it.

So, they spend because they need to.

Now, that’s not saying colleges and universities have unlimited budgets, but in my experiences as a college agent (for almost eight years) they have more to spend than an average comedy club.

But it’s not an easy market to break into. Your comedy material needs to be relatable to college-aged students. For example, unless the comic is a celebrity, the audience is not going to be very interested in someone’s “mom or dad” telling jokes that doesn’t fit their interests.

A good example of this was given to me during an interview with Bill Engvall for my book, Comedy FAQs And Answers: How The Stand-Up Biz Really Works. We were actually talking about how to protect your material – he has a trademark on his brilliant hook, “Here’s your sign” (it’s in the book). I happened to mention he must be popular on the college circuit because that’s such a funny bit. But he disagreed. He said his comedy is mostly about family, being married, having kids and being an adult. Students – much younger than both of us – had no interest in that. They couldn’t relate, so he stayed away from doing colleges.

Okay, that makes sense.

So, many (newer) comedians looking to break into the college market might assume they need topics the students can really relate to. Probably sleeping through classes, getting drunk, getting high, having sex, and all the really fun reasons for anyone to go to college.

Okay, that also makes sense – but not how you will get bookings.

Says it all…

Student Activities boards make the decisions about entertainment on campuses. Many of the comedy shows happen during special events – such as Parent’s Weekend, Little Sibs Weekends, Homecoming, Alumni Weekends and… well, you get the idea. The decision makers do not want parents (who might be paying the tuition) and others to think all their student do is party, sleep and repeat. So, they are very selective about the material comedians perform during their shows.

Okay, that’s just a general overview. If you think you have an act that will work in the college market, let’s move on to today’s question. Let’s say you’ve used a connection to book your first college gig. But word of warning: the answer will be practical and vague at the same time.

First of all, it could be the beginning of something good. If you’ve scored your first college gig, don’t worry about having an agent do the deal for you. Not yet and not under these circumstances. You made the connection and can play it through yourself without having to share a percentage.

Second of all – a good (reliable) college agent would be tough for you to find right now – simply because you haven’t had experience doing college gigs yet.

It’s a problem a lot of comedians working in the college market have had to deal with at the beginning of their careers. I’ve heard about it often. Comedians have told me they can’t get “good” (well paying) college gigs without an agent. However, they can’t get an agent without having experience doing college gigs.

It’s what they call “Catch-22” (look it up if you need to).

You’re already on a good path by scoring this college gig on your own. What you really want out of this most – more than big bucks – is the resume credit, a recommendation from student activities or someone at the college associated with the gig. Just a simple “great job”, “love working with you”, “very professional”, “students loved the show” – whatever you can get that is positive.

This can be obtained by sending a “thank you” email after the gig – and asking for any feedback. You would use their positive statement or review as promotion to book more college shows. Positive college reviews are also a good way to get college agents interested in working with you.

Most important – you will need a video of your set filmed in front of a college audience. Sometimes the schools will do this for you. They might have a film department that will look at this as a project. As a college agent, I’ve arranged that for some of the acts I represented. It never hurts to ask.

But if that doesn’t happen, then do it yourself. This is a good opportunity to show college agents and other schools how you perform for students. You might need to bring a friend to help with this. Have a camera or phone aimed at you on stage – and another filming the audience. Now, I know some schools will not allow you to film students, but even set up in the back of the room or off to the side will allow you to film their reactions without showing their faces. Why is this important? I’ll tell you from experience…

Potential talent bookers and agents like to see you and your audience’s reaction. Watch some of the television comedy specials – or even older ones like A&E’s An Evening at the Improv.” Comics will do a bit and then there’s a quick cut to the audience laughing. It’s how the “professionals” do it and shows the viewer how much the audience enjoys your show.

I’ve coached comics in the past to do a free show on campus – just to have that video for potential college agents. But if you already have a gig on campus, you’re past that “free” show stage. Just make sure you get a good video. It should pay off in the future.

Okay, now for the “vague” part…

As mentioned earlier, colleges and universities have money to spend on entertainment through Student Activities. In my past experiences they pay a lot more than regular gigs in comedy clubs (with a note that headliners are different). But until you reach that status as a performer and have no college performing experience, the main goal is to get the resume credit and video.

When I was just breaking into the college market as an agent, I thought it would be a brilliant business technique to go for less money than what other (more established) agents were asking when booking newer comedians. But it didn’t work out as planned. My other agent-friends told me the students activities representatives would think my clients weren’t as good (funny) because they were cheaper. The idea was that a higher price meant they would give a better show.

Really…?

Okay – so I went with that idea. I learned that most of the newer comedians were asking for – and getting – $1,000 for an hour show. There was also a lot of negotiating and block bookings to give schools better deals and in the process, the comedians more money – but that’s also in the book Comedy FAQs and Answers. Yeah, I know… cheap plug.

But remember at this stage of your beginning college market career, it’s more important to get the credit, a recommendation, and a video.

Since today’s question asked about the “going rate” for a college performance, you might need to do a little research. If you know from being part of your “comedy scene” anyone that does college shows, ask for their advice. Otherwise, pick a figure that works for you. It could be $500 or $100 for a 45-60-minute show. Mention to the booker that’s what “your friend” suggested and then throw the ball back onto their court. Ask if that fits into their budget.

Then wait for an answer. See what they offer.

In my opinion – and only if this is local and doesn’t involve hours or days traveling – I would take it. BUT AGAIN, I say this only for newer comedians looking to break into the college market. The most valuable payment is leaving with a college performance credit, a recommendation, and a good video that can help you work with a college agency or to book other college gigs on your own.

Thanks for reading – and keep laughing!

Click on the banner below to sign up for Dave’s free newsletter.

For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

Use humor to get corporate gigs Part 1

Posted on by

Mr. Schwensen – I just completed a comedy workshop and also, I’m reading your book How To Be A Working Comic. I would also like to learn about humorous presentations and keynote opportunities. – Sincerely, EM

Hey EM – First of all, I write these newsletters for a bunch of funny comedians and humorous speakers. We’re not exactly standing up on the top tier of formality in our biz, so “Mr. Schwensen” and “Sincerely” will have to go. Our favorite terms of endearment are…

Well, since I’ve promised to keep this newsletter rated G and PG for our younger readers (and the parents that screen them) I won’t make a list. But next time, “Hey Dave” will work just fine.

Second, thanks for the book plug. Saves me from having to do it myself this week… ha!

“Humorous presentations and keynote opportunities.”

We have a winner!

If I was a game show host we’d be celebrating right now because you just hit on a big-money topic. It also happens to be one that I don’t think enough comedians are taking advantage of:

Humorous speaking gigs.

Of course, there are comedy and speaking gigs available in the club, college and cruise ship markets, but when you mention presentations and keynotes, my mind races to the corporate market (includes businesses, associations and social organizations) where there are a lot of opportunities for speakers that are humorous.

Corporate events will hire entertainers, such as comedians, musicians and variety acts for special occasions, holiday parties, retirement banquets and in general, when they need entertainment. Usually, that will be one big blow-out show as the entertainment highlight of the conference. The entertainer who scores that spot could be in line for a big payday. But you know what? At many conferences there are keynotes (breakfast, lunch and dinner), training seminars and breakout sessions throughout the day – for as many days as the conference runs.

That’s a lot of spots to fill – with speakers.

Go for the laughs!

At corporate functions there are more opportunities for presenters who can inform as well as entertain. And when that info-tainment requirement includes laughter, event planners seem to be more open to hire humorous speakers.

Speaker’s bureaus (which operate like entertainment agencies) list more humorous speakers on their rosters than entertainers. Why? Because they get more work in the corporate market and that’s how the bureaus stay in business. And if you look into it (Google a few) you’ll find the humorous speakers have at least a few general topics that could fit into various events.

They’re still doing comedy, but it relates to the audience and theme of the event.

Most conference training seminars and keynotes consist of the “hands-on” experienced information that attendees need for professional development. That’s the reason to have a conference.

For example:

If it’s a conference on law enforcement, the training seminars might teach the best way to bust crooks. If it’s about being a grocery store clerk, they’ll learn new techniques in bagging groceries. Since the majority of entertainers won’t have experience in either profession their best chance to book the gig at either conference is if entertainment is needed.

With budget cuts, time restrictions and other factors dictating how business conferences are planned, hiring someone purely for entertainment purposes is usually the first casualty. Sure, CEO’s and event planners want their events to be fun and memorable for the employees and associates, but they also need to serve a purpose.

Usually, it involves training and how to do their business better.

So, a big chunk of the budget will be used to bring in the trainers and speakers who do just that. And instead of hiring a high-priced comedian to perform an after-dinner show as the highlight entertainer, they might bring in a karaoke machine or local deejay.

Believe me, not only are comics frustrated by that – so are their agents.

But good event planners also know it’s important for conference attendees to have a positive experience. You know what they say about all work and no play… So, entertainment can still be a factor, especially if it relates to the event.

For example:

Even if a comedian or speaker doesn’t have experience or training in a certain profession they can still be booked for a presentation if they have topics pertaining to these services. If we stick with law enforcement and grocery bagging, it’s a good bet there will be training seminars on communications, customer service and team building. Do you have any comedy material or experiences that might even come close to any of those topics?

Fall 2024 at The Cleveland Funny Bone

Saturdays – September 28, October 5 and 12 – noon to 4 pm

Includes an evening performance at The Funny Bone on Wednesday, October 23

Space limited. For details and registration visit ComedyWorkshops

————————————————————————————————

Then your goal is to customize it for the event.

Now, before you shake your head and think I’m nuts because there’s “no way” you can relate to corporate event themes, chances are you can. I say that because I’ve worked with and watched dozens of talented local and national comedians turn themselves into “corporate humorists” by taking their comedy material and focusing it on their audience and the event.

But you know what? This is turning into one of my longer ramblings, so it might be a good idea to take a break. We’ll “focus” on that topic next time in Part 2. Until then – keep laughing!

Thanks for reading – and keep laughing!

Click on the banner below to sign up for Dave’s free newsletter.

For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

Corporate Events, Colleges and Cruise Ships

Posted on by

Hey Dave – Is there a way to make a living as a comic without playing the comedy clubs? I know the only other major venues are colleges and cruise ships and corporate events. – KH

Hey KH – You pretty much ran all the comedy bases in that one. From first to home with one swing:

  • Comedy Clubs
  • Colleges & Universities
  • Cruise Ships
  • Corporate Events

I’m sure readers can suggest few more options that I haven’t included in that trip around the bases, such as private parties and various social and special events. I could mention being an MC at a fashion show or talent contest or doing comedy for an “after the high school prom event,” since I’ve personally scheduled comedians for these teenage laugh-fests in the past.

But those types of shows are not regular gigs and I doubt they would add up enough money to help make a living as a comic.

Since you’re talking about bypassing comedy clubs that knocks out the first market, which is working in comedy clubs. So, we’ll pretend that one was never mentioned and move down your list…

Colleges & Universities:

The college market pays good money. That’s no secret in this business. Colleges have Student Activities (or Campus Activities) departments that are funded by student tuition. That means if they don’t spend the money during the year that particular student is in school, whoever is paying the tuition would have a right to be mad. They paid into the department, but didn’t get to reap the benefits?

Nope, that’s not going to happen. So, the activities boards spend their student-funded money every year on a wide range of activities. For instance, entertainment.

But just like the other upcoming options, the college market is more specialized than what is normally expected in comedy clubs. From my experience as a talent agent in NACA (National Association for Campus Activities) you would have to follow one of the most important rules of performing – and therefore, comedy:

Know your audience.

Your audience will obviously be college students. We’re talking mainly between the ages of 18 to 22. Does your material work for that age range? Also (and be honest) are you still at an age the students can relate to? Here’s what I mean…

When I was writing the book Comedy FAQs And Answers, I interviewed comedian Bill Engvall about copyrighting material (you’ll have to read the book to find out what he says). It was a great topic for him because his hook – “Here’s your sign!” – is legally protected. It belongs to him, and you can’t use it – period. In fact, I think I might need to send him a royalty check just for typing it out here.

I asked him about working the college market and he told me he doesn’t. The reason? He talks about his wife and kids, being a husband, a father, and other family stuff. College kids aren’t interested in those topics. They’re more into sleeping late, skipping classes and… well, think back to what you wanted to do when you were 18 years old and that’s what the audience wants to hear.

Know your audience.

But to get back to your question, yes you can actually bypass comedy clubs by working colleges. Some of the most popular comedians on the college circuit are not really “club comics.” But you’ll need a college act (remember the audience) and on-stage experience putting it together. As usual, you’ll get that through open-mics and doing smaller (usually for free) shows. There’s also the opportunity by performing free gigs at local colleges – especially since they normally save their student activities budgets for already working college performers.

Once you have an act that fits the college market, I suggest working with a college booking agent. Doing this on your own is not cheap because most college work comes from showcasing at college booking conferences. Again, this is described in more detail in the above-mentioned Comedy FAQs And Answers book, but the agencies invest a lot of money in membership fees, conference expenses and promotional material.

Summer 2024 sessions start Monday, June 24 and Wednesday, June 26.

Groups are limited to 6 people – focus on group writing & the comedy / speaking business

For details, reviews and to register visit OnlineWorkshops

Agencies can better afford to do this because they offer a wide variety of entertainment that can fit what different colleges are looking for. This means the agencies have more opportunities to make money than a solo act going alone. Colleges don’t just book comedians, but also bands, variety acts, speakers, dance troupes, mimes, acrobats, and even inflatables that the students can jump on, slide down and bash into (remember the age of the audience we’re talking about).

The associations that run these conferences are:

  • NACA (already mentioned)
  • APCA (Association for the Promotion of Campus Activities)

Hook up with a college talent agency that is a member of one or both, have a GREAT college act (know your audience) and there’s a chance you can bypass comedy clubs until the number of candles on your birthday cake is a legitimate fire hazard that would scare off students.

Cruise Ships:

Most comedians I’ve talked with about working cruise ships say it’s the hardest market to break into. Depending on your status within the comedy industry it can be very lucrative or just another gig that happens to be on a ship. Let me explain…

Name headliners (celebrities and almost-celebrities) can work a cruise gig and get all the frills. They may not be paid anywhere near what they would get for a big college or corporate show, but the perks would include an upper deck stateroom and a regular seat at the captain’s dinner table. I know a (very) few that do this annually and consider it more of a vacation than work and bring their families along for the fun.

But I seem to know more comedians that work as a cruise ship contract-player. In other words, they sign on for a certain length of time, say three to six months, and share accommodations with other entertainers and staff in the lower quarters of the ship. There are no portholes to look out and meals are buffet food with other employees in the area off-limits to passengers, which again is in the lower decks of the ship.

The pay isn’t big time, but then again you don’t have to pay for anything. You live on the ship and watch your bank account grow.

Cruise ship comedians also have to be skilled at doing two completely different performances.

Usually in the early evening they’ll perform two shows. One is pre-dinner for half the passengers (while the rest are eating), followed by a post-dinner show for the other half (while the first audience is eating). These are CLEAN performances (G or PG-Rated) in the ship’s large theater for family audiences, meaning young children to grandparents.

Then the same comedians will do a later “dirty” show (R to X-Rated) in one of the lounges for the adults.

Know your audience.

I’ve worked with comedians that don’t even have houses or apartments anymore. They live on cruise ships and continue to sign months-long contracts. When they do take a month or so off, they’ve saved money and can live it up on a grand scale for a while, before signing on again when the money gets tight.

It could be fun, unless you have a family (that can’t go when you’re a contract entertainer) or want to be available for television and movie auditions on dry land. But it’s bypassing the comedy club option.

Corporate Events:

I think most corporate entertainers will agree this is the BIGGEST paying opportunity for comedians. I’ve even dedicated an entire book, How To Be A Working Corporate Comedian, on how to break into the corporate market. So, in other words, I have a lot to say about the topic. And like the others, it’s not easy (if it was, everyone would do it), but it also starts with the same rule:

Know your audience.

I’m not going to elaborate too here much, because I’ve already written a lot about the corporate market in these articles, my books and the online course. But to make a point, I’m going to re-use one of the best reader comments I’ve received on this topic. It comes from my online comedy pal Frank King at CleanCorporateComic.com (and yeah Frank, this is a test to see if you’re still reading in 2024 – ha!) who sent in this great Q&A for a long-ago, past article…

*

What’s the difference between the average club comic and the average corporate comic? Answer: $3,000 a day + expenses.

*

Thanks Frank, that pretty much sums it up. If you can break into the corporate market, you won’t have to work a comedy club unless you want to.

The best advice any working corporate comedian will tell you is to work CLEAN (G-Rated). You can’t live on edgy material as you can in comedy clubs, but you also don’t have to be all about business at corporate events. Keynote speakers, trainers and humorous speakers usually take care of the business-related topics in their presentations. Corporate comedians are entertainers just like on cruise ships, college campuses and in comedy clubs.

Not all comedy takes place in comedy clubs. As a comedian, where you perform can depend in what markets you want to work. Also, by remembering an important rule…

Know your audience.

Average pay for stand-up comedians

Posted on by

Hi Dave – I need some information about how much an average pay is for stand-up comedians. I have an opportunity to open up a (local) coffee house and I was thinking of doing a comedy night once a week with two or three comedians. – G.A.

Hey G.A. – This is a question that comes up a lot and probably the toughest to answer. I’ll do my best, so here we go…

It depends.

I always emphasize that comedy is a creative art just like playing music, writing a song, a book, painting a picture, or taking a picture. If you want to make a living through creative art, then it becomes a business. And as one of my favorite comedians (in the world!) said in my book How To Be A Working Comic:

It’s called show-BUSINESS and not show-ART.

Professional comedians expect to be paid for their work. A club owner expects to make money by charging customers to enjoy the comedians. They both have to make a profit for the business to work. That much is clear – correct?

After that is where it gets a little muddy.

You mentioned a coffee house doing a comedy night. That puts it into the “local” category, and I hope you don’t mind I added that observation into your question. It lets me off the hook a bit because it doesn’t include established comedy clubs such as The Improv, Funny Bone, Comedy Cellar, Zanies, Laugh Factory – and all the others that comedians would travel to and spend a few nights doing more than a few shows.

The established (name) clubs stick pretty close to the pay structures they use for openers and middle acts. The headliner’s fee is usually negotiated by their agent and can be based on the comic’s credits, number of tickets sold, percentage of sales (tickets plus food and alcohol), the amount of promotion the headliner is required to do (television, radio and print), and other business stuff. So, when it comes to booking and paying national acts…

It depends.

So, let’s get back to the local scene. Let’s say – as you did – you want to run a comedy night at a local venue.

Beginning comics usually work for free at open mics. The valuable stage experience is their payment. Comedians can’t improve unless they perform and there’s no way a comedian can actually practice comedy without an audience. Open-mic club owners are giving them that opportunity and hope to make whatever profit they can from selling drinks and food. If the club is successful and continues, both parties should be happy.

When it’s more than an open-mic, like you’re referring to in this question because you want to pay the performers, then you are most likely looking for more experienced comedians than you’d find at a beginning open-mic room. It could mean a cover charge, advance ticket sales, and food or drink minimums.

In other words, a bigger profit for the club than running an open mic. Now we’re talking show-BUSINESS, and that profit needs to be shared with the talent.

The comedians you book are providing a service. 

They’re being counted on to attract paying customers and use the experience they’ve earned performing free (paying their dues) at open mics to provide the type of entertainment that will attract new customers for future shows and repeat business. Remember, if someone has a great time at your comedy show, chances are good they’ll want to come back for another great time.

And as I always enjoy pointing out to potential clients that contact me about booking acts for their events – you get what you pay for.

The comedians that have worked hard and invested time, energy and talent to provide a quality performance – in other words, they have the stage experience to deliver proven laughs – need to be paid for that effort. How much? Again…

It depends.

For this specific question, since you referred to a local venue doing a comedy night, the following is a pretty accurate guideline to use. This would also work for bars, music clubs, bowling alleys, or any local place looking to book a once a week or one-time small venue show for a profit.

A comedian just breaking into paying gigs will most likely be hired as an opening act or MC. My experiences after leaving NYC and LA (the lowest paying places for beginning acts) and booking shows for smaller local clubs has found $50 to be pretty normal for a 10- or 15-minute set. If a club owner wants to go with a three person show like the established road comedy clubs – but keep local comic pricing – a middle act doing 20-25 minutes should expect somewhere between $50 and $100.

That depends on the size of the potential paying audience and the comedian’s experience. For many local clubs that do comedy shows once or twice a week, a middle act is almost a luxury. Most of the smaller clubs I’ve worked with try to keep their expenses down and go with a two-comedian show.

That leaves us with the headliner. The star of the show and the performer all club owners rely on to provide the quality entertainment their customers are paying for. A great headliner should mean repeat business and new customers for future shows. A dud headliner might mean this comedy club is booking a country singer for next week.

An experienced local comedian who might be working as a middle act in the established clubs should be looking at anywhere between $100 and $200 for a 45 minute to one hour headline set. Whether it’s the upper or lower end of that scale depends on the comedian’s experience.

In other words, the comedian’s credits. For example, if he’s been on television, he would have more drawing power (will sell more tickets) than someone who hasn’t. He would also expect to be paid more than someone who hasn’t.

And again – we’re talking about gigs in local clubs. This does not include corporate shows, colleges or special events. For those, comedians will expect “special” pricing.

New groups forming – Summer 2024

Mondays – June 24, July 1, 8 and 15 (showcase with review)

Wednesdays – June 26, (skip July 3), July 10, 17 and 24 (showcase with review)

Space limited. For details and to register visit OnlineWorkshops

Okay, I know that’s vague. But from personal experiences hiring comedians and working with club owners and talent bookers, these are pretty accurate guidelines for smaller local clubs that want to do more than an anyone-regardless-of-experience-can-get-on-stage open-mic night. It’s also similar to what they might pay a local musician or deejay for a night’s worth of entertainment.

Again, the bottom line is that you usually get what you pay for.

So, whether you’re in a coffee shop or social club hoping to put on a good show, forget about booking your cousin’s girlfriend’s youngest brother who thinks he’s funny and will work for free. You may be laughing all the way to the bank before the show starts, and then crying through his set full of knock-knock jokes while your customers are making plans to spend their money in a different club next week.

In any business looking to hire, it’s always best to go with experience – and pay that person for his or her experience. So, for the definitive answer to your question:

It depends.

Thanks for reading – and keep laughing!

Click on the banner below to sign up for Dave’s free newsletter.

For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com

A friend wants to be your manager – a good idea?

Posted on by

Hi Dave – I have a friend who thinks I’m funny and can make it big as a stand-up comedian. I’m going to take a comedy workshop and then she’s going to be my manager. Good idea. Right? – F.C.

Hey buddy, let’s do this!

Hey FC – Good idea? Maybe a fun idea, but that’s as far as I’ll go with an endorsement right now. And before you and your friend start calling me a party-pooper (or worse) here’s why…

Quite a few businesses start out as partnerships between friends and become successful. But usually both partners have experience in some aspect of the profession. If you open a restaurant, someone must know how to cook and someone must know about the business. If you run a car service, someone must know how to drive and someone must know about the business. If you want a career in stand-up comedy, someone must be funny and…

In your case, it sounds like you’re the person bringing the funny to work with you. BUT to make that partnership work…

Someone must know about the business.

Does your friend have experience in the entertainment industry or managing comedians? You both need to know what the job requirements are because a manager’s job is not simply picking up a phone, calling a talent booker and scheduling you for paying gigs. And it’s not just knowing about the business – it’s also who you know in the business that can make a difference.

That important aspect of the job only comes through experience.

Uh… do what?

Being a comedian and being a manager are two separate jobs. At the beginning of your career (you mentioned taking a comedy workshop to get started) both can and quite often are handled by the same person – the comedian. Since you’ll be working for essentially no money (starting salary at open mics is zilch) your manager’s commission will come out of that.

Does she still want the job?

The only thing you should be concerned with at the beginning of your career is writing, performing, rewriting, and continuing to perform and getting more experience on stage. Your material and delivery will need to be tried out on a live audience to make sure it works. In the comedy biz that means it gets laughs, because that’s what you’re selling to talent bookers.

It takes time and doesn’t happen overnight.

Watch your favorite comedians on television and in clubs. It wasn’t easy for them to make it look so easy. I don’t know any successful comedians that didn’t work hard and paid real dues (going back to their start in open mics) to be good at what they get paid for. If you’re shaking your head in disbelief over that statement, you’re in the wrong business.

When the performances are working and you truly feel it’s time to look for paying gigs, that’s when the business side of your career starts. This includes putting together and updating promotional material, websites, and social network pages – and (just as important) WHO are the talent bookers for the clubs, contests, festivals and other venues. Then there are endless phone calls, emails, networking, schmoozing and scheduling auditions and showcases.

In the beginning, comedians can do all these jobs. That’s why I wrote the book How To Be A Working Comic, to show what jobs needed to be done and how to do them to get work. There’s also a difference between a manager and an agent. In brief, an agent is the member of your team that will schedule paid gigs. In New York and California, agents are licensed to do this – and managers are not. There are more details about this in the book, so for right now let’s just continue with the idea of your friend doing all the behind-the-scenes work…

It’s all part of a gradual process and doesn’t happen all at once. You build the act, make connections, and then promote. When you become part of the comedy scene, meaning out in the clubs and networking with other comedians, you learn who’s who, what’s what, where you can find time on stage and eventually, where you might be paid to do that time on stage.

If a manager is going to do all those tasks for you, then it’s a good idea the manager knows the who’s who, what’s what and where to find these career-advancing (and paying) gigs. A good manager relates to people in the industry and has done as much (probably more) networking than the comedian.

I’m not saying your friends can’t help. It’s always good to have an extra hand or support team in putting together promo and traveling with you to open-mics. And they can even call themselves your manager when you’re still in the open-mic stage of your career. But if they don’t progress along with you in their roll as a manager, then just keep them as a friend and not a business partner.

New groups starting soon. For details visit OnlineWorkshops

When it comes down to the business of booking you into the better clubs and more lucrative markets like corporate and college shows, you’ll need a manager or agent that will have her phone calls answered by the bookers, event planners and clients. And at the beginning of your professional (paid) career, the contacts you make just by being a part of your local comedy scene would give you a better chance of that happening than by relying on a manager with no experience and no contacts.

So… how will you know when you’re ready for a manager?

Don’t worry, they’ll find you. As explained by a manager in How To Be A Working Comic, a good manager knows the business, makes a point of knowing the clubs and who the comedians are performing in those clubs, networks and schmoozes with other managers, agents, talent bookers and comedians, and is always on the lookout for good talent. Why?

It’s how they make their money.

Thanks for reading – and keep laughing!

Click on the banner below to sign up for Dave’s free newsletter.

For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com