Shake things up in 2024

Hi Dave – I’m one of those people who will always wonder, “What if?” I’ve fallen behind in my stage fright quotient and will definitely tackle those fears and hit the stage once I get a solid five minutes (of comedy material). I may sink, swim or neither, but it’s time to shake things up. I was just watching what I consider to be the underrated Stardust Memories with one of my favorite lines: “You wanna help mankind? Tell funnier jokes.” Much obliged – P.J.

Hey P.J. – I like your attitude. It’s a new year, which for many people can signal a new change or a new direction in life. Personally I don’t see why changes can’t be made anytime you feel you’re ready and it’s needed, but the New Year’s Countdown and ball dropping in New York’s Times Square can be like a starter’s pistol going off. For some, it’s time to start running in a new direction.

Three, two, one… Happy New Year!

Wait a minute… another year? “What if…?”

How often have you thought that? We’d all like to swim rather than sink, but to do neither sounds like a step backwards to me. So, I’m going to kick-start 2024 with a bit of a challenge:

Let’s shake things up.

Since you’ve read this far AND if you’ve read any past FAQ’s And Answers, I’m assuming you have a sense of humor AND a flair for creativity (and that’s a creative word: flair). You’re either a comedian or a humorous speaker – or both – or aspiring to be one or the other – or both.

How do you stand out from everyone else? What separates you from the pack? Maybe it’s time to shake things up and take a risk.

Taking a risk can mean different things to different people. If you’ve never been on stage for whatever reason (stage fright quotient?) but it’s burning a BIG “What If?” in your brain – do it now. If you’re waiting until the ball drops next year, you risk losing this year. Go to an open-mic, take a class, form a writing group – whatever, there are tons of options. There are also plenty of good books on the market (and not just mine – search around) on how to write, perform and find work in this crazy biz.

Let’s shake things up.

If you’re already on stage doing comedy or speaking and your career is not where you think it should be – make a change. Take a risk. Try something different. It could be different topics, different energy, different venues, or even a different location.

You never know until you try.

One of my favorite stories in my book Comedy FAQs And Answers: How The Stand-Up Biz Really Works is from comedian Christopher Titus.

He described himself early in his career as being the “happy-go-lucky comic.” He was funny, but there was nothing that separated him from any other observational comic.

Then his manager challenged him to take a risk. He suggested he be real on stage.

Titus was one person (happy-go-lucky) on stage, but off stage he had a dark, edgy – risky – style of humor. Accepting the challenge, he wrote a bit about stabbing his boss with a letter opener. It worked BIG time. This change in his comedy voice separated him from the pack, made him an in-demand headliner and star of his own television sitcom, Titus.

Now, I’m not saying to write material about stabbing your boss with a letter opener.

If you look back at the above paragraph, it’s been done. Copying someone else’s material is not going to get you anywhere in this creative business. In fact, it would be a step backwards. And it probably wouldn’t be a good idea to go in a more edgy direction if that is NOT where your true humor is based. Some comics like more family-oriented material or working in the corporate (clean) market.

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All I’m saying… suggesting… (motivating?) … is to make this YOUR year. Accept the challenge and shake things up.

If you’re waiting to start, take that important first step and get on stage. If you’re looking for help in preparing for that first step, are too nervous, or have a full-blown case of stage fright, take a workshop and let someone with experience help you ease your way into it. If you’re already performing, remember the famous line from Stardust Memories (a Woody Allen film if you need to know):

“You wanna help mankind? Tell funnier jokes.”

Have a happy, peaceful, productive, successful, and laugh-filled 2024.

Your Pal – Dave

Thanks for reading and as always – keep laughing!

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How tacky is your sales pitch?

Hey Dave – One of the guys I work with was telling me how he does these after-hours networking events where people from all different businesses hand out business cards to each other and get to know each other and see if they can make a bridge to possibly do business in the future. He told me they have entertainers networking at these events.

I want to go to these things when I get my website up and running and try to get bookings for business events and parties. Any advice on what someone would be looking for to get booked at a company event? Would it be tacky to carry around my promo stuff like my bio and resume with me? Or should I offer to send that to them at a later date? – DB

Foot in the door edge!

Hey DB – Why am I having a hard time thinking of anyone in this crazy business who isn’t tacky at least occasionally? You can put on a suit and be a complete professional to represent yourself, but sometimes you need to have a little “edge” to make your presence known if you want to get ahead.

I’m not talking pushy, but hopefully you get the idea. If not, here’s what I mean…

Good promoting can lead to good sales. There are a lot of salespeople that get business by being total professionals with a good “sales pitch” and promotional material. Then again, there are times when a door is starting to close in their face and they just can’t help it… call it instinct, training, experience or determination… but they just can’t stop themselves from sticking their foot in the door and making one last sales pitch.

Tacky?

Yeah, that term has a way of coming up when talking about certain sales techniques. But if you want the business and have a product (in our case we’re talking about your comedy act or speaker presentation) that deserves to be considered, you have to find ways to let the buyer know. If you don’t, you can bet someone else will.

Okay, first things first. 

What would I be looking for if it was my job to book someone (a comedian or speaker) for a company event? I’ve said this numerous times in past FAQs And Answers, but will use the opportunity for a quick reminder…

When I was booking corporate (business) shows we always looked for G-rated material. 

That’s a BIG resume!

Okay, PG at the max – and that only depended on the type of company and what the boss or event planner requested. But honestly, those were few and far between. Everyone else was too worried about someone – anyone, including the boss and employees – being offended during a company event.

The comedians I used the most knew how to entertain these audiences with their regular topics (the material they were also doing in the comedy clubs) but could keep it squeaky clean for corporate events. In other words, the laughs didn’t depend on dropping an F-Bomb, graphic sex jokes, or bathroom humor. The guy at work who stands around the coffee machine telling jokes and the company prude could both be entertained at the same time.

Can you do that? 

If you want to be a player in the corporate comedy or speaking biz, it’s a requirement. That’s the first concern and there’s no getting around it.

Now that we’ve made this perfectly clear, I’ll stick my foot in the door and continue the conversation…

The after-hours business card meetings sound very promising. Your goal is to connect with any event planners and people from the Human Resource Departments. From experience, other than the boss, these are the people that are usually in charge of the company events, or at least have some say in how it will all work. Of course, anyone can put in a recommendation if they have an event or party coming up, so don’t be tacky and avoid anyone who might not appear to be important enough to give you a job. They might just be the break room jokester or office prude the CEO is concerned with keeping entertained and not offended.

Is it tacky to carry your promo material with you in this type of situation?

Yes, I think so.

But here’s the deal, all your promotional material should be online anyway. Do you have a dedicated website? If not – you should.

That’s one way to make it clear you’re a professional. Sending a business client to your Facebook page to find your promotional video between photos of that day’s lunch and your cat is not going to result in too many paid gigs– if any at all.

I recommend you always be prepared to make a sales pitch if the opportunity arises. That’s why every professional still carries business cards that will direct a potential client to your website. You never know when or where you’ll make your next valuable connection.

But again, being professional is the key. And it’s different in the business world than in the entertainment business world – and I’ll give you an example.

When I was at The Improv in New York and Hollywood, there were always a lot of showcases (auditions) for television shows. And not just for shows that used standup comedians. Quite often there was casting for sitcoms or movies and with these types of showcases, if the casting person was looking for a certain “type,” all the auditioning performers would be scheduled because they fit that “type.”

For example, you might have ten comedians auditioning for a specific role. If they were looking for a male – there would be ten men auditioning. Female – ten women. The showcase would be booked around the casting call for a specific type.

But not every comic that fit the desired type could be on the showcase.

There would be only X number of spots to be seen over X amount of time. So usually there were lots of comedians that didn’t get the opportunity to audition. But quite often the professional comedians in NYC and LA had their promotional material with them – or close enough (in their car) so they could have it within a matter of minutes if there would be a chance to network. And a lot of times if they weren’t on a showcase but thought they should’ve been given the opportunity, they’d hang around the club until the casting person was leaving and ask if they would accept it as a submission.

What’s the worst that can happen? Being told NO? You’ve already been told that when you weren’t asked to be part of the showcase.

So, is it as tacky as a salesman sticking his foot in a closing door? Yeah, but like a final sales pitch for a good product, sometimes it works.

The idea is not to waste an opportunity.

But remember, the business you’re talking about networking for – bookings in the corporate market – is different than the entertainment business I was just talking about. It would definitely be tacky to carry around full promotional packages at one of these business card-trading events.

Most promotion today is done online.

So, the bottom line to giving yourself the “edge” without coming off as “tacky” is to always be prepared to network and promote. Today that means keeping your dedicated website updated and don’t forget your business cards.

That’s the simplest business tool for networking and promoting – and makes the effort a lot easier than carrying around “old fashioned” promotional packages that no one else will want to carry around after you hand it to them.

And the best part about networking with only business cards? There’s nothing tacky about it. In fact, in this business it’s expected.

Thanks for reading and as always – keep laughing!

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Don’t waste a golden opportunity to be “seen”

Dave – I have a question for you. I know who makes all the booking decisions for a club I want to play. It’s local, but I’ve never met him so can’t say I know him personally. I wanted to see if you had any suggestions on how to go about getting a guest set there. I had another comedian friend who already plays this club email the booker a clip of me from another club. How should I follow up on this? Just wanted your take. Thanks – JW

He’s the guy!

Hey JW – I hope you read last week’s article about getting a Golden Ticket. If not, scroll down because you might have one. Most of these FAQs And Answers are about the business side of the business. Yes, you must have talent both as a writer and performer with on stage experience before you’ll really need to concentrate on the business.

But once you’re ready, you’ll need to think about promoting your career.

A big part of promoting is networking. And as I’m sure you’ve heard (because I don’t make this stuff up) sometimes it’s “who you know.”

It’s great you’ve already had someone that works for the club put in a good word for you. Performers need to protect their own reputations in this competitive business, and I highly doubt someone else would recommend you to an important talent booker if he/she didn’t believe you were “ready.” To repeat what I said last week, a good recommendation from a comedian or speaker already working for a talent booker or event planner YOU want to work for is like having a Golden Ticket.

It’s not a guarantee you’ll be seen (given an audition or showcase), but your chances are better than making a cold call or sending blind emails.

So… you have the referral – correct? How should you follow up on this and make it really work for you?

Here’s a suggestion:

Booking Local

According to your email, you live in the city where this club and the talent booker are located. And since your referral (Golden Ticket) performs at this club, she/he either lives in the area or is working there on a somewhat regular basis.

BUT the referring comedian EMAILED your clip to the talent booker!

Okay… that’s better than nothing. But when an opportunity arises, you sometimes must kick it up a notch. As I’ve said, this is a competitive business.

Most of the talent bookers I know are busy people. They’re booking not only clubs, but also colleges, corporate shows, cruise ships and other events. The ones that work solely for the independent clubs are usually also the club managers and in charge of the staff, kitchen, box office, running the shows and a lot of other “stuff.” So sometimes watching unsolicited videos (cold calls, blind emails, etc.) is not a priority.

I’m not saying they don’t watch, but it can take longer to be seen than you’re probably hoping for. It can be easier and more time efficient for them to book the performers they’ve already been working with and know they can rely on.

BUT I also know from being there if a comic or speaker the booker is already working with (and respects) pops by to say hello, they won’t scream for them to, “Get out!

Okay, maybe some will, but every business has its share of (insert your own derogatory adjective). Usually, they’ll take at least a few minutes to make small talk or trade a few friendly insults (again, experienced from being there).

So, here’s where you need to step up your networking game…

You, the club, the talent booker and (at least on occasion) your Golden Ticket contacts are all in the same city at the same time. BUT again, your contact EMAILED the booker a clip of you performing! The best scenario is to have your contact provide you a SOLID Golden Ticket (I just made that up by the way, not bad…).

That’s another name for a personal introduction.

Yeah, I know… Some of my friends that are talent bookers read these articles and are not shy about emailing me their thoughts. I’m already thinking of a few that will say, “You’re crazy! You can’t have comics stopping by. We’re too busy!

True, but again from being there I’ve seen it happen – and I’ve seen it work.

A headlining comedian will bring in a friend and ask if they can do a short, five-minute showcase before his set. If it’s not a big weekend night – Friday or Saturday – it’s always a good possibility. Also coming by the club early with your Golden Ticket for an introduction and to meet personally can make a difference in how fast your video will be watched or showcase scheduled.

Again, there are no guarantees. But you never know unless you try. And a personal touch is always better than a cold call or blind email.


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In fact,…

Just a few minutes ago – as I’m writing this – I received an email from a comedian who wants me to hire him. Everyone who reads these articles know I’m all about promoting and getting your name out there, so emailing is not bad. After all, no one is going to find you unless you know how to promote yourself. I’m a big believer in networking, but also a big believer in doing it correctly and finding an edge over the competition.

The email I received from this comedian didn’t offer any type of personality. Like when I talk about using a hook in your promotional material and all that other useful and proven promotional advice I’ve shared. Again, I don’t make this stuff up – it works for advertising companies, publicists, and working comedians and speakers.

I have yet to meet a successful publicist that didn’t include a healthy dose of personality in their promotional campaigns.

Anyway, this comedian just sent me his credits with a list of websites, Facebook, and online video links. Also, one sentence that says he’s available for bookings. There’s nothing else. There was no personal touch (or personality) and therefore – no edge over any other email looking for the same results.

So, let me see… the email didn’t come from anyone I know, so there’s NO chance I’ll open any of the links. It also didn’t come off as professional (think short cover letter), interesting or unique. And here’s something else that will back up what I’ve mentioned above about busy talent bookers:

It’s the third email I’ve received this week from a comedian looking for work and I’m not even booking anything! Can you imagine how many emails are sent to active talent bookers every day?

That’s why a “delete” key is so important.

Most bookers use it more often than you’d like to know. So, when you are in the same city as the club, the talent booker, and your Golden Ticket contact, you need to take advantage of that edge over the competition. Pick up the Golden Ticket at his/her hotel or pay for the cab or Uber, buy lunch, dinner – whatever – and ask for a personal introduction to the talent booker. If the referring comedian is truly a fan and agrees, ask if she/he can also help you score a guest set.

Again, I’ve seen it happen.

I remember a then-new comedian (very well-known today) making his first visit to the Los Angeles Improv (I was there). He was introduced to us by another comic (that worked for us) as one of the “funniest guys in New York.” Before he was even done shaking hands, he was offered three minutes on stage that night to “prove” he was so funny.

He was ready, he did – and was on our regular roster from that night on.

Again, this is a competitive business. If you can find an edge – a Golden Ticket – don’t be afraid to use it. As some of my talent booker friends will tell you (and hopefully they’ll be nice to me in the emails I’ll probably receive) it’s easier and more accurate to watch a live showcase than wade through a long list of online videos. It’s also the best way for a performer to be seen – in person – which is the best way to get hired.

Thanks for reading and as always – keep laughing!

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For comments, questions about workshops and coaching please email – Dave@TheComedyBook.com